Ellie Uberto

Ellie Uberto

Director, Media @Duluth Trading Company

Oregon, WI, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2024 — Present

Director, Media @Duluth Trading Company

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Mount Horeb, WI, US

EDUCATION

2009 — 2011

The New School

Master's degree, Communication and Media Studies

N/A

Ithaca College

Bachelor's degree, Broadcast Journalism

ABOUT ELLIE UBERTO

As a strategic marketing leader, I specialize in driving cross-functional alignment, leading high-performing teams, and managing multimillion-dollar media budgets to deliver measurable growth. In my role as Media Director, I set the strategic vision for omnichannel campaigns - leading a department spanning paid, earned, and owned media and overseeing all annual marketing spend, inclusive of branding & conversion media, partnerships, experiential, and emerging platforms. I thrive in roles where I can marry big-picture thinking with operational execution—developing scalable processes, improving team workflows, and building performance-driven strategies rooted in data and audience insight. My leadership style is collaborative, transparent, and goal-oriented, with a strong emphasis on mentorship and empowering others to succeed. Whether I’m presenting strategic recommendations to executive stakeholders, optimizing media plans to maximize ROI, or aligning marketing objectives with broader business goals, I bring a thoughtful, proactive approach to every challenge.

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