Guadalupe Roa
Product Manager @Gowan Company
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WORK HISTORY
Product Manager @Gowan Company
Yuma, AZ, US
Responsible for marketing several new and/or existing Gowan-branded products. • Leads strategy for biological products, including marketing, supply chain, development, regulatory, and sales support. • Develops short- and long-term marketing plans and coordinates other groups within the organization to source needed plan information. • Defines pricing strategy, communication strategy (advertising and public relations), product specifications (packaging) and product positioning. • Responsible for bottom-line total profit contribution for responsible products• Works closely with sales and field development representatives to build company-wide commitment to the product plans. • Acts as the architect of the brand and related active ingredients to the brand• Participates in third party meetings with suppliers, customers and researchers to provide marketing input on brand reviews and new product licensing opportunities.
EDUCATION
WU (Vienna University of Economics and Business)
Master of Business Administration - MBA
W. P. Carey School of Business – Arizona State University
Bachelor's degree, Supply Chain Management
W. P. Carey School of Business – Arizona State University
Master of Business Administration - MBA
SKILLS
ABOUT GUADALUPE ROA
Product Manager at Gowan USA LLC
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