G. Trevor Phillips

About G. Trevor Phillips

E-Commerce professional with over nineteen years of experience in website development, digital strategy, online marketing, and e-commerce management. Accomplished at building and leading successful teams, specializing project management, and website operations.• E-Commerce Development• E-Commerce Management• Project Management• Paid Digital• Paid Social Media• Content Marketing• Digital Strategy• Email Marketing• CMS Systems• Analytic and Technical Skills• Website Design• Leadership & Teamwork Skills• Budget Planning & Managing• Brand DevelopmentTools and Software:Magento, Adobe, Dotdigital, WordPress, Google Analytics, AdWords, Bing, Webmaster Tools, Basecamp, Slack, Wufoo, Blue Cherry, Locally, Neustar, Mark Monitor, Avalara, Gorgias, Dropbox, Browserstack, Quadpay, Klarna, Braintree, Signifyd, HTML, CSS, XML, Adobe Creative Suite (Photoshop Illustrator, InDesign), and Microsoft Office (Excel, Word, Powerpoint, Outlook), Facebook, Instagram, Twitter, Vimeo, YouTube and more.

Experience

1. Director of E-commerce

   Mervin Manufacturing, Inc

   Jun 2011 — Present · Seattle, WA, US

   With a successful track record of over 15 years in managing digital marketing campaigns, I execute ideas, move things quickly and motivate people to strive to achieve and surpass company goals. In 2002, I joined Mervin Manufacturing and for nine years held two roles, Director of E-Commerce and WebMaster. I worked hands-on to transition the business from marketing websites to multi-channel ecommerce sites selling products directly in 15 countries. •Responsible for developing, maintaining and growing our omni-channel ecommerce business from the ground up, maintained a 45% YOY online increase in revenue over the last 6 years.•Developing, executing and measuring marketing strategies across multi-platforms including websites, blog posts, product pages, landing pages, micro sites, site takeovers, affiliate partners, banner ads, press releases, social media channels, consumer marketing emails, Vimeo and YouTube. •Enhanced our customer engagement marketing strategy, thus increasing consumer email database by 55%, which in turn contributed to our 54% revenue increase in Q1 of 2015.Overseeing the community engagement strategy roadmap for our social media channels which has resulted in an increase of 32% in users across all Facebook accounts, 68% increase in users across all Instagram accounts, and 196% increase in Twitter users since October 2014.

Education

• Western Washington University

  Bachelor's degree, New Media

  1998 — 2001

• Walla Walla Community College

  Associate of Arts (A.A.)

  1993 — 1996

• Rocky Mountain School of Photography

  Summer Intensive Program, Photography

  1999 — 1999

Skills

• Site Development
• Web Development
• SEO
• E-Commerce
• Facebook
• Online Marketing
• Wordpress
• Creative Direction
• Data Analysis
• Paid Social
• Photography
• Brand Development
• Sem
• Advertising
• New Media
• Program Management
• Google Adwords
• Bronto
• Brand Management
• User Experience
• Content Strategy
• Magento
• Marketing Strategy
• Site Planning
• Hootsuite
• Databases
• Marketing
• Sporting Goods Industry
• Google Analytics
• Site Management
• Mailchimp
• Shopatron
• Apparel
• Management
• Social Media Marketing
• Adobe Creative Suite
• Web Design
• Email Marketing
• Action Sports
• Leadership