Geraldine Totesaut

About Geraldine Totesaut

As a bilingual (English/Spanish) Marketing Director with over 15 years of experience in the Pay TV, OTT, telecommunications and customer experience industries, I have led teams and projects to develop and execute innovative and data-driven B2B and B2B2C marketing strategies. My strong project management and communication skills, creativity, and market trend analysis have contributed to the success of memorable campaigns and growth opportunities.My marketing expertise includes event planning, organizing and executing numerous trade shows, show screenings, and consumer events. My comprehensive understanding of B2B and B2C events allows me to create impactful experiences that strengthen brand awareness and drive business growth.Throughout my career, I\'ve held various leadership positions at companies such as Atento, ViacomCBS, Cable & Wireless Communications, UFC, and HBO Latin America. My achievements include:• Driving a $225M pipeline through integrated marketing strategies and Go to Market positioning for digital products in the Americas and Spain.• Increasing monthly website traffic by 25% through SEO optimization and content curation.• Creating and leading sales teams, resulting in successful partnerships with major regional media companies.• Supporting sales teams to secure new clients and increase revenue by 20% through the development and execution of B2B strategies.• Designing and implementing marketing strategies that have led to significant growth in brand awareness, subscribers, and engagement rates.DO NOT CONTACT ME FOR FRANCHISE OPPORTUNITIESAreas of Expertise:• Marketing Strategy• Business Development • Key Accounts Management• Digital Marketing • Budget Management • A/B Testing Methodologies• Product & Service Launch • P&L Management• Revenue Generation• Problem-Solving• Communication skills• Time-management skills• Project management• Ability to work independently• Flexibility#events#marketingdirector#ONO#customerexperience#onlinemedia#OTT#seniormarketingmanager#virtualworking#Augmented Working#Sustainable Working#Critical and Analytical Thinking#Data Skills#Creative Thinking (think \"outside of the box\").Emotional Intelligence (this applies to both other people and me).Lifelong Learning (cutting-edge technology).Leadership Skills (compassionate and empathetic leader).Customer ServiceSalesSales Management#Marketing#DigitalMarketing

Experience

1. Marketing & External Communications Senior Manager

   Atento

   Jun 2020 — Present · Miami, FL, US

   As a dedicated marketing professional, I have been responsible for enhancing external communication and creating Go to Market positioning with a focus on new Customer Experience Solutions. Reporting directly to the CMO in Spain, I have successfully defined and aligned cross-region communication plans, prioritizing the US and nearshore markets.In my role, I have coordinated cross-region Go to Market and lead generation plans, developing and standardizing best practices to continuously improve current processes. My passion for event planning and attention to detail has allowed me to lead the execution of various events, creating a framework for seamless execution across regions.Understanding the importance of global collaboration, I have integrated regional plans to leverage opportunities that can be replicated on a global scale. To stay ahead of the competition, I consistently undertake analyses of the competitive environment and consumer trends, ensuring our marketing strategies are both innovative and effective.

Education

• UCAB - Universidad Católica Andrés Bello

  Bachelor, Mass Comunications, Concentration: Public Relations and Advertising

• Emerson College

  Master in Arts, Marketing, Communications & Advertising

• Landmark

  Professional training