Gregory Yellin

About Gregory Yellin

Here are some things I’ve done as an advertising strategist that make me really believe it’s the best job in the world: • Spent a half day building a Lego tree house (I find unique and interesting ways to bring brand stories to life).• Pitched an idea involving the proctological-themed renaming of one of New York City\'s most famous streets (I\'m not afraid of taking risks to stand out). • Participated in a conspiracy to take down the MTA (I fight for great ideas that help people).• Snuck into a dermatology conference to do an on-camera interview with two key opinion leaders (I go above and beyond for new business).• Conducted multiple research interviews with my mother (I get great ideas from everywhere).• Expensed more hand and body lotion than can be used by one person in a year (I give creatives anything and everything they need to do great work).• Stolen a coworkers laptop to conduct a research interview after mine crashed (I don\'t let anything stop me from getting the job done).

Experience

1. SVP, Strategic Planning Director

   AREA 23

   Nov 2024 — Present · New York, NY, US

   Categories: Alzheimer\'s Disease, Eye Care, Rheumatoid Arthritis, Aesthetic Dermatology, Oncology, Blood Drives, Hand & Body Lotion (Aquaphor and Eucerin), Migraine, Diabetes, Respiratory, Rare Disease, Genetic Testing, Iron Deficiency, New Business

Education

• S.I. Newhouse School of Public Communications at Syracuse University

  B.S., Advertising

  2009 — 2013

Skills

• Strategy
• Brand Architecture
• Interactive Advertising
• Ethnographic Research
• Strategic Brand Positioning
• Integrated Marketing
• Qualitative Research
• Market Research
• Microsoft Excel
• Powerpoint
• Social Media
• Ethnography
• Digital Strategy
• Creative Strategy
• Digital Marketing
• Illustrator
• Digital Media
• Simmons Oneview
• Photoshop
• Account Management
• Interactive Marketing
• Mri+
• Advertising
• Account Planning
• Brand Development
• Indesign
• Customer Insight