Greg Sleter

Associate Publisher Executive Editor @EnsembleIQ

Chicago, IL, US

Named a 2025 Top Retail Expert by RETHINK Retail*I am the lead editor for Store Brands, the top B2B news outlet covering the world of private label and exclusive brands inclusive of the nation\'s largest retailers and product suppliers. During my tenure, our digital engagement with our readers has continued to grow through increases in web traffic and engagement on social media. I also overhauled the editorial calendar to include new features that provide our readers with the latest information. • I spearheaded the launch of the Store Brands Spotlight podcast. • Led the transition from a print-centric publication to one that is digital-focused. This includes the development of digital products that showcase daily news as well as long-form features and special sections that are proprietary to Store Brands.• Expanded Store Brands\' annual webinar series that included the launch of quarterly State of the Industry reports one on retail and one specific to private brands, with each featuring internal and external experts.• Partnered with the Private Label Manufacturers Association to update the Private Label Hall of Fame annual event. New categories were developed and the number of honorees was expanded.

Suffolk County Community College

Associate of Arts - AA, Journalism

State University of New York at Old Westbury

BA, American History/Journalism