Guillaume Slama

About Guillaume Slama

Results-driven marketing leader with 14+ years of experience transforming digital engagement into measurable revenue. I specialize in scaling B2B demand generation engines, optimizing global growth funnels, and leading cross-functional teams to consistently exceed pipeline targets.Currently heading Global Demand Generation at Akkodis, I design and execute multi-channel strategies that have accelerated sales cycles and driven double-digit pipeline growth across diverse international markets. My expertise spans full-funnel demand gen, ABM, marketing automation, revenue operations, and data analytics—leveraging platforms like Salesforce and advanced marketing tech stacks to deliver high-quality leads at scale.Prior experience includes building growth strategies for SaaS start-ups, global BPOs, and higher education, where I consistently turned digital engagement into sustainable business growth. From paid media and SEO to content-driven funnels and social demand creation, my campaigns have delivered millions in influenced revenue while increasing conversion rates and lowering CAC.What differentiates me is a global-first mindset and a track record of leading marketing strategies that resonate across cultures, markets, and buyer journeys. I thrive at the intersection of creativity, data, and leadership—aligning marketing and sales to accelerate revenue and build long-term value.

Experience

1. Global Director, Demand Generation & Social Media

   Akkodis

   Jan 2023 — Present · Fort Lauderdale, FL, US

   In my current role as the Global Director for Demand Generation, I oversee and manage several cross-functional projects:Marketing Automation and CRM Global Architecture:Within my role, I serve as the marketing architect overseeing the deployment of Salesforce and Pardot as our global CRM and marketing automation platforms. In this capacity, I direct the marketing aspects of the implementation, which includes defining lead scoring, grading, lead journey mapping, and automation strategies for Akkodis on a global scale.Lead Generation and Paid Media:I am responsible for managing all global paid initiatives and digital lead generation campaigns for Akkodis Global. In this role, I ensure the visibility of our thought leadership content to precisely targeted audiences while establishing a consistent pipeline of leads tailored to the needs and strategic objectives of our sales teams. Additionally, I take the helm in launching pilot programs for outreach tools such as outreach.io, Salesforce Engage, and Salesforce Sales Engagement.Candidate Outreach and Employer Branding:Collaborating closely with the candidate marketing team, I drive the development and execution of strategies aimed at elevating Akkodis\' employer brand and enhancing global recruitment efforts. My role involves actively contributing to strengthening our organization\'s appeal as an employer of choice on a global scale.Global Social Media Governance:As the custodian of Akkodis\' global corporate social media strategy, I am responsible for shaping the company\'s approach to social media by incorporating industry best practices and staying at the forefront of the latest developments. I also take the lead in crafting a unified global social media voice and establishing internal guidelines to guide our social media professionals across various markets. Additionally, I spearhead the development of social advocacy programs and oversee social media reporting and analytics.

Education

• Florida International University

  Master of Business Administration (M.B.A.)

  2016 — 2019

• TBS Education - Barcelona

  Master's Degree (MS), Marketing B2B / Direccion de Empresas Internacionales

  2010 — 2011

• Notre Dame de Sion

  Economics

  2004 — 2007

• TBS Education

  Master's degree (MS), Marketing/Marketing Management, General

  2007 — 2011

Skills

• Product Marketing
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Pack Office
• New Business Development
• Project Management
• Toeic
• Negotiation
• Market Analysis
• International Sales
• English
• Online Advertising
• Marketing
• Spanish
• Graphic Design
• Account Management
• Microsoft Word
• Search Engine Optimization (SEO)
• SEO
• Microsoft Office
• Business Strategy
• Marketing Strategy
• Sales Management
• Marketing Communications
• Market Research
• Business Development
• Search Advertising
• French