Greg Simmonds
Research Director @Nectar360
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WORK HISTORY
Research Director @Nectar360
London, GB
As part of our enterprise-wide Customer Insights leadership team, I lead our research team, working with our suppliers, category stakeholders and Nectar partners to bring customer insight to the heart of decision making through great research. My main focuses include business partnering with senior leaders, leading and pushing on our strategic initiatives (primarily around retail media thought leadership or category growth in collaboration with suppliers), creating new research propositions, and coaching/supporting the team. With the rest of the leadership team, we work to grow the impact of our wider team, align to strategic priorities, and raise the bar on capability/best practice.
EDUCATION
University of Southampton
Bachelor of Science (BSc), Psychology
University of Oxford
MSc Psychological Research, Cognitive neuroscience focusing on visual cognition, design effectiveness, and research methods
ABOUT GREG SIMMONDS
Researcher with knowledge of best-in-class research methods stemming from wide-ranging experience in both the commercial and academic sectors. Passionate about the visual-cognitive and sensory processes relevant to packaging and product design, having conducted such research across many FMCG categories. Also experienced in neuroscience methods, advanced statistics, automation, and using insights to drive healthy and sustainable food behaviours.http://gregsimmonds.co.ukhttp://twitter.com/greg_simmonds
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