Shivam Gupta

About Shivam Gupta

Experienced Marketing Professional | B2B & B2C Marketing | Lead Generation | Omnichannel Marketing | Brand Awareness Over four years of experience as a results-driven marketing professional specializing in B2B and B2C marketing strategies- Expertise in consulting, strategic planning, and hands-on execution, developing comprehensive marketing strategies for business growth through various channels- Successfully led initiatives in lead generation, market research, and campaign management, achieving measurable results- Experience in overseeing sales operations, securing major tenders, and enhancing brand presence through targeted promotional activities and brand development- Skilled in managing omnichannel marketing campaigns, including print, direct mail, and in-store promotions, ensuring alignment with business objectives- Extensive experience in international business development, category marketing, and growth marketing, with a strong focus on optimizing marketing strategies- Implemented offline marketing strategies, including events and seminars, to increase footfall, drive in-store engagement, and boost brand visibility- Coordinated and managed high-impact events and promotional activities to enhance brand engagement and generate leads- Provided strategic insights through market research and competitive analysis, helping businesses identify new opportunities and refine their market positioning- Delivered actionable recommendations, integrating traditional marketing principles with innovative approaches for effective business growth- Passionate about leveraging strategic insights and creative marketing solutions to drive success and contribute to organizational growth.

Experience

1. Marketing Executive

   Apollo Pharmacy

   Feb 2024 — Present · Mumbai, IN

   Brand Strategy & Campaign Management- Developing and executing comprehensive branding strategies to enhance awareness and recognition in the healthcare sector- Conducting market research and analysis to identify industry trends, refine product positioning, and improve customer satisfaction- Collaborating with cross-functional teams to drive marketing campaigns aligned with business goals.Lead Generation & Email Marketing- Implementing targeted marketing strategies to drive customer acquisition and retention- Executing B2B and B2C lead generation through multi-channel campaigns, including email marketing, while managing CRM systems for lead nurturing, sales support, and end-to-end campaign management.Sales Operations & Product Promotion- Overseeing sales operations across three pharmacy stores, implementing targeted marketing strategies to drive revenue growth and enhance customer engagement- Successfully promoting Apollo Private Limited’s healthcare products, ensuring consistent messaging and brand visibility across stores- Executing various activities to boost B2C sales and increase store profitability.Event Marketing & Content Creation- Planning and executing healthcare-related promotional events, conferences, webinars, and workshops to boost brand engagement- Creating event marketing materials, including invitations, promotional content, signage, newsletters, brochures, and offering documents, ensuring alignment with business goals.Customer Engagement & Stakeholder Collaboration- Utilizing customer engagement platforms like MoEngage to enhance communication and foster engagement with healthcare stakeholders- Conducting regular meetings with stakeholders to gather feedback and refine strategies, ensuring alignment with business objectives.Collaboration & Cross-functional Teamwork- Collaborating with design, finance, legal, and product teams to develop cohesive marketing strategies and streamline processes.

Education

• KOHINOOR BUSINESS SCHOOL KOHINOOR EDUCATION COMPLEX, MUMBAI SUBURBAN

  Master of Management (MMS/MBA)

  2022 — 2024

• RAMNIRANJAN JHUNJHUNWALA COLLEGE

  HSC

  2017 — 2018

• Shivam Vidya Mandir High School

  SSC

  2015 — 2016

• Smt Indira Gandhi College Of Engineering

  BE - Bachelor of Engineering

  2018 — 2022