Gabriel Santiago

About Gabriel Santiago

Creator & Marketer helping talent & brands develop strategic Social Media Content and…

Experience

1. Influencer Marketing & Content Development

   Newtwelve

   Jan 2009 — Present · Los Angeles, CA, US

   Work closely with influencers & brands producing digital content campaigns from start to finish- from creating high-quality photo & video assets to strategic marketing through social media and digital channels. Services include influencer marketing, brand development, social media growth marketing, content development, e-mail marketing, SEO, PPC, graphic design, e-commerce, audio production, video pre & post production, and photography.• Worked on campaigns for national and global brands such as L\'Oreal, Express, Calvin Klein, Macy\'s, Kia, Honda, ALDO, CB2, Colgate, Garnier, Kohl\'s, Perrier, Amazon, Sunglass Hut, Dove, H&M, Clinique, Clarins, Sony, La Mer, Johnson & Johnson, Enfamil, Bloomingdales, Covergirl, Under Armour, Braun, Olay, Drumstick, Kodak, Mastercard, Nordstrom, Z Gallerie and many others• Talent management, marketing & influencer development, working hands-on with securing brand deals, creating content and growing social media pages • Create and lead influencer gifting campaigns for local service business, securing many successful collaborations that have grown clients Instagram pages by hundreds of thousands of followers• Lead team of 5 creatives producing strategic, viral content for national brands • Worked closely with brands to define overall marketing strategy, target markets and sales initiatives• Casted influencers for paid brand campaigns: selected the best talent for each project, negotiated influencer rates and developed posting strategies for optimal results• Effectively managed several simultaneous projects with high demands and strict deadlines• Ensured consistency and accuracy of brand messaging across all client marketing materials and digital channels• Grew client YouTube channel from zero to over 20 million views• Maintained and organized digital assets, project spreadsheets and marketing materials• Developed KPIs and applied quantitative and qualitative insights to analyzing the impact of our promotions & campaigns

Skills

• Photography
• Digital Strategy
• Event Management
• Digital Marketing
• Video Production
• Social Networking
• Management
• Online Advertising
• Digital Media
• Advertising
• Marketing Strategy
• Brand Development
• Marketing Management
• Social Media
• Graphic Design
• SEO
• Email Marketing
• Website Development
• Marketing Communications
• Online Marketing
• Entertainment
• Content Development
• Content Marketing
• Marketing
• New Media
• Social Media Marketing
• Influencer Marketing