Gautam Seth

Experience

1. Demand Generation Manager

   Demandbase

   Apr 2017 — Present · Pune, IN

   Management of demand generation tools and campaignsEffectively use marketing automation tools to increase the scale of demand generationprogramsCreate iterative marketing campaigns for lead acquisitionCraft specific messaging that targets the right audience and drives awarenessTeam player able to work with the marketing and sales team to assist with company goalsand Directives.Create visibility of campaign metrics and ROI through reports to communicate target goalsand current results to the team.Monitor and measure sales funnel activities.Management of pay-per-click, search engine marketing, purchases and social media leadgeneration.Manage the responsibility content, campaigns and messaging distribution across allchannels and platforms, to reach company target audience and continue growing andretaining prospects and customers.Take responsibility for the relationship with sales and marketing team strengtheningcommunication between the team members.Use historical data to analyse and strength overall sales & marketing strategies.Present reports to senior management to create stronger marketing tools for greatersuccess.Create and manage effective demand generation campaigns for sales enablement, fieldmarketing across all platforms.

Education

• Sikkim Manipal University - Distance Education

  Master of Business Administration - MBA

  2011 — 2012