Graham Ratcliffe

Head of Product & Ai @Optimised

Bristol, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Head of Product & Ai @Optimised

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City Of Bristol, GB

Helping organisations make sense of their energy and transition to a low-carbon future. Leading product and AI to build AI-first products, and transform how we work internally.

EDUCATION

2012

University of California, Berkeley, Haas School of Business

Product Management Executive Education Program

N/A

University of Bristol

First-class honours, Masters in Engineering Design

SKILLS

Digital MediaManagementCompetitive AnalysisStrategic PartnershipsLeadershipDigital StrategyMarketingBusiness StrategyStrategyE-CommerceOnline AdvertisingAdvertisingProduct Management

ABOUT GRAHAM RATCLIFFE

I’m a product leader with 15+ years of experience turning complex ideas into meaningful products. My journey has taken me from strategy consulting in London, to startups in San Francisco, to leading global innovation teams—always at the intersection of technology, data, and impact.In 2013, I co-founded Abakus, an AI-powered marketing analytics platform spun out of UC Berkeley research. We grew it into a SaaS business serving global brands before being acquired by SAP in 2017. At SAP, I went on to head SAP.iO, its internal venture studio and global intrapreneurship programme, incubating products across AI, Web3, and emerging tech.Back in the UK, I co-founded Fueld, an AI health tech startup helping people improve their wellbeing through personalised nutrition. Today, I’m Head of Product & AI at Optimised, where we help organisations make sense of their energy, cut costs and carbon, and navigate the transition to a low-carbon future. For me, this is where AI, data, and climate impact come together in the most meaningful way.Explore my work at grahamrex.com

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Graham Ratcliffe — Head of Product & Ai at Optimised in Bristol, GB | Unifers