Biswajit Dutta
Head: CRM, Loyalty & Analytics, METRO BRANDS LTD. | Ex Accenture, PAYBACK (AmEx) Coalition Loyalty
- Role
- Head Crm, Loyalty & Analytics at Metro Brands Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Biswajit Dutta
Most companies do not have an AI problem. They have a customer understanding problem that…
Experience
Head Crm, Loyalty & Analytics
Aug 2022 — Present · Mumbai, IN
As Head of CRM, Loyalty & Analytics for Metro Brands Limited, I lead all strategies to elevate customer experiences across 850+ retail outlets for eight premium footwear brands (Metro, Mochi, Crocs, FILA, Fitflop, WalkWay, Biofoot) in INDIA- I spearhead the development and implementation of innovative CRM strategies, resulting in increased customer retention and incremental growth for the group and individual brands- Leading the digital transformation & capability development in customer experience, integrating state-of-the-art technologies (Customer Data Platform, AI-ML based Customer Analytics, Generative AI) to improve customer lifetime value.
Education
Advanced Program in Digital Marketing (APDM)
Certified By: NIIT Imperia & IAMAI, Digital Marketing
2012 — 2012
NIILM
MBA/PGDBM, Marketing/Marketing Management, General
2004 — 2006
Asansol Engineering College
BE, Commuter Science
1998 — 2002
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