Camille Grossman-Baumann
Community Manager @ Shiny Shoe
- Role
- Community Manager and Writer for Mt2 at Shiny Shoe
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Camille Grossman-Baumann
As a Community Manager at Shiny Shoe, I combine my passion for gaming, data, and design to create and execute marketing campaigns that support the product lifecycle of Inkbound, a narrative-driven RPG. I leverage my skills in social media content creation, editorial, and creative writing to engage and grow our online community across various platforms, such as Discord, Twitch, and X.With a Master of Science in Computational Design from Carnegie Mellon University and a Bachelor of Arts in Architecture from Barnard College, I also apply my analytical and technical expertise to optimize our corporate messaging and website for SEO, user retention, and conversion. Thanks to my efforts, we have achieved a 50% rise in email open-rates, a 500% growth in email click-throughs, and a 603% increase in X followers in 18 months. I am always eager to learn new tools and techniques to enhance our community development and outreach strategy.
Experience
Community Manager and Writer for Mt2
Apr 2022 — Present · San Francisco, CA, US
MONSTER TRAIN 2 – (PC, Nintendo Switch, Xbox X|S Series, Playstation 5)Roguelike Deckbuilder, over copies soldDeveloped, planned, and executed community content strategy from announcement to post-launch for critically acclaimed roguelike deckbuilder, Monster Train 2 (Steam rating: ‘Overwhelmingly Positive,’ reviews).Grew Discord server from to active members, maintaining 1500+ weekly visitors through announcements, blog posts, live streams, and sneak peeks.Acted as the bridge between players and devs, managing and responding to bug reports during crucial first weeks post-launch.Implemented and managed tester Discord server for core Monster Train 1 players to play and offer crucial feedback of Monster Train 2.INKBOUND – (PC)Built a marketing engine to support Inkbound’s product lifecycle, including the game’s Early Access launch, major events, and Steam sales, by building, coordinating, and launching campaigns across social media e-mail marketing, and community channels on Discord and Twitch. Grew the impact of email communications, driving a 50% rise in open-rates (29.85% to 44.21% opens) and a 500% growth in click-throughs (from 4.4% to 19.39% CTR) over twelve months.Built and managed marketing campaigns on X (formerly Twitter) that increased the studio’s followers by 603% in 18 months and impressions of select posts by 1178%.Fostered ongoing engagement by serving as the primary point of contact for players, enforcing community guidelines across all social platforms, and connecting player feedback to the dev team. Grew Twitch engagement to 67% and viewership to viewers via a six-month campaign designed to involve the audience directly in streams, including by hosting twice-weekly exclusive giveaways. Managed crisis communication during in-game monetization backlash, helping craft statement from the developers and managing questions and comments.
Education
Columbia University
Bachelor of Arts - BA, Architecture
2010 — 2014
City College of San Francisco
Japanese Language and Literature
2015 — 2016
Barnard College
Bachelor of Arts (B.A.), Architecture
2010 — 2014
Carnegie Mellon University
Master of Science (M.S.), Computational Design
2016 — 2018
Stanford University
Online Certificate in Novel Writing, Rhetoric and Composition/Writing Studies
2018 — 2019
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