Jay Gross
- Role
- Associate Marketing Manager Sr Email Developer at Advance Auto Parts
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Jay Gross
I am a highly skilled Email Developer and Designer based in Raleigh, NC, with a passion…
Experience
Associate Marketing Manager Sr Email Developer
Mar 2020 — Present
I have been instrumental in developing highly successful and personalized marketing campaigns that elevate brand engagement and drive substantial business growth. By leveraging my expertise in email development and marketing automation, I have crafted dynamic and visually compelling email templates, e-receipts, and hyper-targeted personalized content based on valuable consumer purchase data. One of my key achievements has been creating dynamic module-based emails that utilize data lookups and Ampscript, delivering customer-focused, time-sensitive, and relevant content within SFMC Journeys. This approach has significantly improved customer experiences and fostered stronger connections with our audience. I take great pride in my responsibility for cross-training and mentoring the Email Development team, ensuring that industry best practices are followed, and our collective skills continue to evolve. My collaborative nature has also enabled seamless coordination with developers, designers, project managers, and CRM Specialists, optimizing workflow efficiency and project outcomes. Moreover, I had the privilege of collaborating on a multi-million dollar omnichannel hype campaign for a nationally recognized battery brand. Our team\'s creative efforts, combined with a celebrity appearance from an analogous film franchise name, resulted in a highly successful and unforgettable marketing endeavor.
Skills
- Typography
- Mac
- Illustrator
- User Experience
- Having a Beard
- Email Newsletter Design
- Digital Illustration
- Illustration
- Social Media Marketing
- Dreamweaver
- Photoshop
- Os X
- Icontact
- Newspaper Design
- Website Development
- Not Taming Lions
- Branding & Identity
- Mobile Design
- Image Editing
- Adobe Creative Suite
- Page Layout
- Cms
- Windows
- Creative Direction
- Brand Development
- Brochures
- Graphic Design
- Indesign
- Newsletters
- Email Marketing
- Online Marketing
- Real Magnet
- Front-End
- Html
- Posters
- Editing
- Graphics
- Image Manipulation
- Photography
- User Interface Design
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