Carolyn Gross
Sr Product Marketing Manager
- Role
- Senior Product Marketing Manager at Route4me
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Carolyn Gross
With 12+ years in B2B software, I’ve helped fast-growing SaaS companies, from startups to enterprises, successfully position diverse products. My expertise in supply chain, logistics and manufacturing allows me to translate complex technical concepts into clear, engaging narratives that drive revenue growth. Turn complex, technical concepts into differentiated messaging that speaks to the buyer Create customer-centric content, stories and sales tools to align with overall objectives Achieve effective market penetration to meet and exceed marketing and sales goals Define business and market challenges through collaborative process with product and sales teams Craft stories to articulate overcoming challenges Develop buyer persona profiles to build targeted buyers\' journeys Launch new products and solutions to market by leading global cross-functional teams Subject matter proficiency in SaaS, Supply Chain, Service and Product Lifecycle Management, Manufacturing, IoT and Data Analytics.
Experience
Senior Product Marketing Manager
Feb 2023 — Present
Route4Me helps growing businesses conquer last mile complexity to scale efficiently and deliver service their customers can trust. With more than 3 billion miles optimized over 750M stops and 30 million routes, Route4Me’s patented technology sets the industry standard for speed, simplicity and sustainability. We believe taming last mile chaos is good for business and good for the planet because we all win with superior customer service and a carbon neutral last mile.
Education
Emerson College
Bachelor of Science (BS), Communication and Media Studies
Skills
- Business Strategy
- Demand Generation
- Sales Process
- Program Management
- Business Alliances
- Business Intelligence
- Pre-Sales
- Management
- Analysis
- Cloud Computing
- Project Management
- Salesforce.com
- Sales Enablement
- Lead Generation
- Strategy
- Cross Functional Relationships
- Solution Selling
- Leadership
- Business Development
- New Business Development
- Go-to-Market Strategy
- Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Marketing
- Sales Presentations
- Project Planning
- Software Documentation
- Product Management
- Sales
- Competitive Analysis
- Start-Ups
- Saas
- Market Research
- Strategic Partnerships
- Enterprise Software
- Marketing Communications
- Sales Operations
- Professional Services
- Crm
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