Gerardo Rodriguez
Market Director | Leadership • Growth • Experiential Marketing • Marketing Tours
- Role
- Marketing Director for Austin Market at GMR Marketing
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Gerardo Rodriguez
Event Architect | Brand Storyteller With over 10 years in experiential marketing,…
Experience
Marketing Director for Austin Market
Sep 2025 — Present · Austin, TX, US
As Market Director for GMR Marketing in Austin, I lead regional operations, overseeing three market managers and a team of 40+ field staff delivering experiential activations and brand campaigns. My role centers on market growth, operational excellence, and team development—ensuring campaigns are executed flawlessly while meeting client goals.Key responsibilities include: • Spearheading Austin market strategy and execution across all experiential programs. • Leading, coaching, and supporting 3 market managers and 40+ field team members. • Driving operational efficiency, scheduling, reporting, and market-wide performance metrics. • Partnering with clients and internal stakeholders to deliver innovative, impactful campaigns. • Cultivating a high-performance culture focused on collaboration, accountability, and results.
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