Griselda Escudero
Director of Business Development and Marketing @ Softtek | MBA, Driving High Tech Business Growth
- Role
- Director of Marketing and Business Development - High Tech at Softtek
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Griselda Escudero
I am a marketing and business development director at Softtek, a global leader in digital services and solutions. With 15+ years of experience in the technology industry, I have led the design, build, operation, and deal negotiation of sizeable complex technology engagements, digital transformation projects, and business process services for Fortune 500 companies in high-tech, media and entertainment, healthcare, and the public sector.My core competencies include business strategic planning, marketing, customer experience, program management, innovation, process improvement, data-driven decision-making, and value selling. I am also certified in Six Sigma Green Belt and Black Belt training and proficient in English, Spanish, and French. My mission is to focus on business transformation, process simplification, standardization, and optimization while using technology correctly. I am always open to connecting and learn from others who share my passion for technology and business.
Experience
Director of Marketing and Business Development - High Tech
Feb 2020 — Present · San Diego, CA, US
Leading the company\'s West Coast expansion with a focus on High Tech companies during a very challenging time, having in mind the new normal of doing business development while implementing very creative techniques to bring new customers on board. During this timeframe, I have closed eight new logos while becoming a preferred vendor for one of them; this represents over 40M USD in new business. Managing several accounts for the High-Tech vertical ensuring account penetration and growth into new buying centers. Leveraging Softtek\'s portfolio of services on business process services, business transformation, consulting, digital, information management services (operational intelligence), technology platform, and infrastructure services. Leading the solutions engineering teams to understand customer business needs by conducting discovery sessions, evaluating technology solutions, and making solution recommendations to support accounts penetration and growth. Negotiating NDAs, MSAs, SOWs for complex technology engagements and business process services. Identifying and evaluating partners to expand our solutions portfolio. Leading the global marketing efforts for the High-Tech vertical managing: Market segmentation and target accounts selection based on research, insights, and databases. Research and conduct appropriate forums/events (virtual, hybrid, and in-person) to connect with the target audience, including industry-specific events, local events for networking opportunities, and industry associations. Planning and execution of multi-channel campaigns to enhance Softtek branding and build customer preference Executive reports on funnel pipeline metrics mainly focused on brand awareness and lead generation. Leading the content creation for the High Tech vertical, including but not limited to blog posts, landing pages, demo videos, magazine articles, one-pagers, level zero/one decks.
Education
Tecnológico de Monterrey
Master of Business Administration (MBA), Business Strategic Planning and Marketing
2002 — 2009
Tecnológico de Monterrey
Bachelor, Computer Science
1994 — 1998
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