Griselda J Castillo
Healthcare Communications Strategist & Partner | Bridging institutional complexity and real-world usability
- Role
- Lead Technical Writer at Foundry512
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Griselda J Castillo
Most healthcare content lives in a PDF no one opens.I help healthcare and public health teams turn clinical data, compliance reports, and program materials into clear, usable content that real people can understand and act on. I\'ve partnered with NCQA, Integral Care, and Cradle Cincinnati to bridge the gap between what programs accomplish and what patients and communities actually experience.Recent work: Led the transformation of a dense annual hospital equity report into a 6-page decision guide for Black mamas choosing a birthing hospital in Cincinnati. What started as fragmented data became a tool families could use with confidence.My work sits at the intersection of health equity, plain language, and structured content design. I build clarity into complex systems. If your organization produces important health information that is not landing, we should talk.griselda-j-castillo.com
Experience
Lead Technical Writer
May 2015 — Present · Austin, TX, US
Create, edit and revise content for a variety of business partners in Texas. Responsible for the construction of meaningful and appropriate messaging for company’s already established web presence and clientele.Sample Clients:Austin Film Society – Write and structure website content for membership and donor engagement using StoryBrand messaging.The Trail Conservancy – Shape messaging and content for a digital transformation campaign; support launch of a 100+ page website and Google 360-inspired virtual tour that increased engagement by 44%.Texas Jump$tart Coalition – Provide messaging and copy for the Join the Fight campaign, resulting in a 37% membership increase, 70% renewal rate, and 300% growth.Jägermeister × Foundry512 – Contribute copy and creative concepting for the Release Your Darke Spirit campaign, generating millions of impressions and winning a Silver ADDY Award.
Education
Santa Fe University of Art and Design
Bachelor of Arts Creative Writing, Creative Writing, Poetry and Nonfiction
2002 — 2007
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