Grisel Martín
Email Marketing Manager at Silversea Cruises
- Role
- Email Marketing Manager at Silversea
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Grisel Martín
I’m a bilingual Graphic/Web Designer and Email Marketing Developer with over 14 years of experience creating visually engaging digital experiences and 10+ years specializing in responsive email marketing.I combine design and development to build modern and high-performing email campaigns that look great across devices and platforms. My work is guided by best practices in UX, accessibility, and deliverability, with a strong understanding of current technologies and industry standards.I’m proficient in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Dreamweaver), HTML5, CSS, Bootstrap, and CMS platforms such as WordPress. I also bring hands-on experience with leading marketing automation and personalization tools, including Salesforce Marketing Cloud, Pardot, Movable Ink, LiveClicker, Validity and Email on Acid.I’m passionate about creating digital experiences that connect design, technology, and results.
Experience
Email Marketing Manager
Jun 2021 — Present · Miami-Fort Lauderdale, FL, US
Manage campaign production workflow and calendar, ensuring that the Production team has all the assets/info needed to start and complete campaigns on time.(Calendar of over 40 campaigns to execute a month for consumer and trade).• Built dynamic email templates in Marigold Engage+ and optimize designs.• Owned and developed a behavioral destination trigger program from start to finish in 2023 and update existing ones, plus perform A/B testing to increase engagement and revenue.• Troubleshoot & code campaigns to help production team (HTML, CSS).• Collaborate with project managers, trade, and creative team to continuously improve campaigns.• Ensure that emails are sent in accordance with CAN-SPAM and relevant industry standards.• Build polls, surveys, interactive quizes & forms using Marigold Grow.
Education
College of Business and Technology-Miami
Bachelor's degree, Digital Graphic Design
2009 — 2011
UMCC Universidad de Matanzas Camilo Cienfuegos
Bachelor's degree, Computer Science
2007 — 2008
Skills
- Invitations
- Mac
- Flash
- Branding
- Logo Design
- Visual Communication
- Css
- Posters
- Mac
- Indesign
- Branding
- Business Cards
- Typography
- Graphics
- Adobe Fireworks
- Microsoft Office
- Maya
- Brochures
- Postcards
- Quarkxpress
- Flyers
- Adobe Creative Suite
- Image Editing
- Banners
- Graphic Design
- Dreamweaver
- Illustrator
- After Effects
- Photoshop
- Image Manipulation
- Digital Photography
- Web Design
- Photography
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