Greg Pitkoff

About Greg Pitkoff

Fractional Communications Officer; Specialist in communications strategy and outreach for healthcare/healthtech, franchise, non-profit, service-oriented business, tech, restaurant, retail, eldercare, vision-related, and child-focused/parenting organizations. Experienced non-profit, franchise, healthtech, envirotech, corporate, consumer and B2B communicator combining- 25+ years developing and implementing award-winning strategic PR campaigns promoting: • Healthcare/Medicine/Science - oncology, urology, cardiovascular, pediatric, clinical research, telehealth, pain management, recovery, rehab, pharma development/marketing, and more • Franchises - four dozen systems represented to date • Non-profit organizations - local and national across diverse missions • Environmental products, tech and services • Tech companies - startups and early-stage • Real estate developers, lessors and ancillary services • Marketing/ad agencies • Financial planning firms • Foodservice packaging, products and services • Media companies • Children\'s products/services • Fitness-focused organizations • Retail operators • Automotive services • Pet product suppliers and retailers • Lodging companies • Fine paper producers • Consumer electronics developers • Trade associations • Corporate communications and executive exposure • Art performances and production- 10 years reporting on supermarkets, convenience stores, pet products, beverage alcohol, petroleum marketing, automotive services, tobacco, international trade, government regulationsSenior Management experience- Founder/owner/operator of agency- Chief Communications Officer/Director of Communications white-labeled to multiple companies- Non-profit board VP- Consultant/affiliate of multiple full-service marketing organizations - PR Agency SVP/Group Director with strategic agency direction, budgeting, hiring, resource allocation, business development, marketing and purchasing responsibilitiesSpecialties: C-Suite/Subject Matter Expert (SME) Exposure, Corporate Communications, Franchise Marketing, Startup/GTM/Growth Marketing Strategy, Children\'s Products/Services, Social Media Strategy, Consumer PR, Business to Business PR

Experience

1. Owner Founder Managing Director

   Grip Communications Llc

   Mar 2007 — Present · New York, NY, US

   Development and implementation of strategic marketing communications programs for business-to-business and consumer accounts. Specialist in non-profit and franchise marketing. New business development. Social networking. Agency marketing.

Education

• Brandeis University

  BA, English, Anthropology

  1982 — 1986

Skills

• Management
• SEO
• Publicity
• Social Networking
• Brand Awareness
• Social Media Marketing
• Marketing Communications
• Reputation Management
• Corporate Branding
• Email Marketing
• Online Marketing
• Content Development
• Copywriting
• Journalism
• Marketing
• Franchising
• Brand Management
• Content Strategy
• Marketing Strategy
• Leadership
• Publishing
• Event Planning
• Online Advertising
• Digital Marketing
• Press Releases
• Digital Media
• Strategic Communications
• New Business Development
• Media Planning
• Editorial
• Integrated Marketing
• New Media
• Blogging
• Lead Generation
• B2b
• Direct Marketing
• Brand Development
• Newsletters
• Digital Strategy
• Crisis Communications