Chris Griggs

Associate Director, Brand Design @Consumer Reports

New York, NY, US

Lead all brand design initiatives at Consumer Reports, overseeing internal teams, freelancers, and budgets while shaping and executing the organization’s design strategy and brand vision across departments. • Deliver high-impact creative across digital, print, and experiential touchpoints, including app brand guidelines, social media, email design, 360° campaigns, annual events, product launches, petitions, licensing systems, ads, whitepapers, CR Data Intelligence (B2B), and web CTAs. • Spearheaded social media design strategy that increased CR’s Instagram following by 2,708%—from 25K in 2020 to over 702K in 2025—through consistent visual branding and platform-specific standards. •Directed design efforts for Member Appreciation Week 2025, contributing to a 13% YoY order increase (vs. 6% goal), 32.3% NTF share of order growth (vs. 26% target), and a 20% lift in shopping revenue (vs. 10% goal, doubling the $18K benchmark).

Purchase College, SUNY

Bachelor of Fine Arts