Griffin Smith
Online Marketing Manager | Match Group
- Role
- Online Marketing Manager at Match Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Griffin Smith
Performance marketing expert with an emphasis in multicultural initiatives and data analytics. Graduated as a marketing major from California State University, Fullerton in 2019. Currently working as a Manager of Online Marketing with Match Group. Over the past several years I\'ve worked on the Affinity Apps (BLK, Chispa, & Upward) and Stir with a focus on scaling / innovating across our various paid marketing channels. Now I\'m the lead for Tinder - managing our global ROI budget and select UA/Brand initiatives. My goal as a marketer is to connect people around the world with products that will improve their lives in positive ways. My passions professionally include analyzing data, leading teams, and devoloping creative solutions to business problems. Outside of work I love being active in my community and seeking new adventures.My expertise include- Managing multi-million dollar marketing channels- Google Ads Search/YouTube/UAC- Apple Seach Ads- Meta Ads Instagram/Facebook/Etc- TikTok Ads- Snapchat Ads- DSP platforms (Vungle, Liftoff, etc.)- Cross-Sell Marketing - Advanced Excel Analytics - Tracking & Attribution- Appsflyer: Protect360, integrations, reporting, etc- Creative & Branding- Video & Static Creation- Exceeding KPIs & Marketing Goals
Experience
Online Marketing Manager
Jan 2023 — Present · West Hollywood, CA, US
Education
California State University, Fullerton
Bachelor of Business Administration - BBA, Marketing
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