Griffin Parsons

About Griffin Parsons

Forward Thinking.Creative.Passionate.Team Player.Loyal.Smiles for all.Underutilized and/or poor branding is unacceptable in the market today and should be a point of pride and true and authentic differentiation to consumers. It is my mission to help curate those brands that might have lost their way in the market or can\'t seem to find their right niche to fine their authentic voice. I\'m a product, CPG, and marketing leader expert with great experience in brand, affiliate, thought leadership, consumer and email marketing. Experience in CPG (beauty and food) as well as in tourism/ travel have made me uniquely qualified to bridge a number of industries. I\'ve built and helped maintain a number brands helping to put sustainable practices in place for a long future of success. I love making connections with both clients and fellow team members and love to understand what makes people tick and how to best address their needs. Love working within Project Management to ensure on-time product launches, managing cross-functional teams, P&L work, strong follow up skills, and forming strategic alliances to help my clients and company grow.Please reach out with any questions- I\'m a passionate and fun person, so let\'s grow and learn together.

Experience

1. Director, Thought Leadership

   Daymon

   Mar 2026 — Present

   Expand the output of the Thought Leadership team with regular and one-off content creation on critical retail and Private Brand topicsLead the development of recurring and one-off proactive perspectives that reinforce Daymon’s unique voice on retail and Private Brands; consider the appropriate content plan, recurrence, type, data needs, and impact to Daymon’s business.Lead broader Thought Leadership content creation as applicable, especially reports that are global, annual, and/or cross-functional teams.Generate ideas and a content plan for new topics or content based on industry shifts, themes in customer requests, and Daymon operational needs for alignment with broader Thought Leadership team initiatives while leading a team to support these objectivesElevate Daymon’s reputation with clients & customers while supporting the development of reactive reports or content that address key business questions from Daymon leadership, Daymon field teams, Daymon customers or clients, or industry eventsEnsure content and presentations are delivered in a timely manner, in Daymon’s tone of voice, with a high standard of executional excellence and a lens to how it drives Daymon’s or our customers’ business forwardSupport Media and PR opportunities to elevate Daymon’s industry reputation as a subject matter expertLeverage research and reports to provide thoughtful, concise commentary for media and PR opportunities as applicableConsider commercialization opportunities and priorities for Thought Leadership content, in partnership with Marketing & Communications and team strategySupport media plan and demonstrate understanding of various Marketing platforms, and media training requirements

Education

• Kent State University

  Bachelor of Fine Arts (BFA)

  2002 — 2006

• Crummer Graduate School of Business at Rollins College

  Master of Business Administration - MBA

Skills

• Invoicing
• Makeup Artistry
• Special Event
• Marketing Strategy
• Program Management
• Hotels
• Budgets
• Cosmetics
• Budget Process
• National Retailers
• Customer Retention
• Customer Service
• Beauty Industry
• Networking
• Marketing
• Invoice Processing
• Comps