Griffin Jackson

Content Director | Storyteller | Question Asker

Role
Content Marketing Director at Guy Carpenter
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Griffin Jackson

I write and strategize, build and brand, create and then re-create stronger and clearer…

Experience

  1. Content Marketing Director

    Guy Carpenter

    Jun 2024 — Present · Chicago, IL, US

    Drive planning, development and execution of global marketing and communications strategy on thought leadership- Develop engaging content, including key messaging, articles, reports, video, podcast, and web- Develop and communicate firm\'s annual content strategy and manage editorial calendar based on strategic goals, audience insights and competitor analyses- Collaborate across teams and stakeholders, regions and functions, to shape ideas and narratives in alignment with the firm\'s key messaging and themes- Work with Design and SM teams to bring thought leadership to life with compelling design and multimedia storytelling- Monitor website performance metrics and implement strategies to improve user experience and drive engagement.

Education

  • Calvin College

    BA

    2007 — 2011

  • University of Chicago

    MA

    2011 — 2012

Skills

  • Capacity Building
  • International Relations
  • Microsoft Office
  • Public Speaking
  • Blogging
  • Research
  • Proofreading
  • Humanitarian Assistance
  • Photography
  • Powerpoint
  • Microsoft Excel
  • Copy Editing
  • Nonprofits
  • Teaching
  • Evaluation and Monitoring
  • Politics
  • Journalism
  • Editing
  • Writing
  • Creative Writing
  • Community Outreach
  • Microsoft Word
  • Adobe Creative Suite
  • Grant Writing
  • Event Planning
  • Social Media

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Griffin Jackson — Content Marketing Director at Guy Carpenter in Chicago, IL, US | Unifers