Greyson Vaughn
Student at the University of North Carolina at Chapel Hill | Majoring in Sport Administration and Advertising & Public Relations in the Hussman School of Journalism and Media
- Role
- Nil Store Social Media Ambassador at Campus Ink & The NIL Store
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Greyson Vaughn
Some of my favorite moments in sports aren’t just the final scores, it’s the campaigns that lead up to them, the partnerships that make it all possible, and the stories that help fans like me feel like we’re part of something more. And that’s exactly why I’m interested in sports marketing.I’m passionate about the intersection of sports, storytelling, and strategy. How one piece of content or one partnership can influence the way that fans engage with a team, an athlete, or an event. And I’m particularly interested in the role that social media plays in changing the way that fans engage. How it’s turned fans into participants, and given athletes and brands a chance to create real connections with people.What excites me most about sports marketing and management is the balance between creativity and business. I love thinking about how an idea comes to life, from concept to reality. How it can be impactful, how it can be successful. Whether it’s building a brand’s tone of voice, developing a campaign, or analyzing what’s working, I’m motivated by the desire to create something that feels impactful.I am also attracted to the collaborative side of this industry. Sports are able to bring people together in a way that no other industry can, and I hope to be part of those teams “behind the scenes” that allow those connections to take place.Long term, I hope to build a career in sports marketing and partnership strategy, continuing to investigate ways in which brands, athletes, and organizations can connect with fans in more creative ways.
Experience
Nil Store Social Media Ambassador
Feb 2026 — Present
Market UNC student-athletes to maximize their Name, Image, and Likeness (NIL) opportunities through daily social media content. Stay up to date on UNC athletic events, scores, and trends to highlight student-athlete success and promote exclusive NIL Store merchandise. Create on-brand graphics and engaging posts that drive fan engagement and brand growth. Collaborate directly with student-athletes to support and elevate their personal brands.
Education
The London School of Economics and Political Science (LSE)
Business Administration and Management, General
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