Gretchen Ramsey
EVP, We. Communications
- Role
- EVP, Head of Content and Creator & Studio Lead for Microsoft at We. Communications
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Gretchen Ramsey
Digital soul. It\'s what I am and what I strive to create. Managing the narratives of hundreds of organizations, including branding powerhouses P&G, The J.M. Smucker Company, MasterCard, and Bristol-Myers Squibb, I am always moved by a brand\'s ability to change lives. Innovation and good storytelling begins with a simple belief in possibility. As a strategist, squarely focused on creating compelling cultural movements, I believe brands must answer a human need to truly be innovative. Leading the repositioning work for Duncan Hines around this idea resulted in an explosion of social engagement and collaborative love. The brand achieved Facebook\'s top U.S. CPG brand designation on the platform, far surpassing former iconic social stalwarts.Nothing makes me prouder than work done in partnership with my clients. I\'ve been honored by the 4As, ICSC, PRSA, and was named one of Philadelphia’s Next Generation Women Leaders. A W.W. Smith Scholar, I graduated with honors from The University of Pennsylvania.Specialties: Strategy, digital strategy, content, social media, search and social analytics, healthcare innovation, branding, public relations, crisis management, reputation management, business development, esports, retail
Experience
EVP, Head of Content and Creator & Studio Lead for Microsoft
Aug 2021 — Present · Seattle, WA, US
Storytelling lead for brands driving the future, including AI insight and narratives for Microsoft, Adobe and Intel, as well as AI experimentation and implementation lead for WE. Our team unlocks storyworlds for brands by defining uncommon insight and compelling content strategies that embrace the magic of co-creation with the people our brands serve.
Education
University of Pennsylvania
BA with honors, English
Skills
- Analytics
- Public Relations
- Media Relations
- Interactive Marketing
- Advertising
- B2b Marketing
- Communications Planning
- Mobile Marketing
- Reputation Management
- Strategy
- Press Releases
- Digital Media
- Shopper Marketing
- Interactive Advertising
- Digital Marketing
- Relationship Marketing
- Marketing
- Marketing Strategy
- Crisis Management
- Brand Architecture
- Integrated Marketing
- New Media
- Social Media
- Social Media Marketing
- Digital Strategy
- Social Media Strategist
- Social Analytics
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