Gretchen Devault

About Gretchen Devault

I turn websites into lead generation machines. WEB STRATEGY & EXPERIENCE - Web…

Experience

1. Founder, Head of Web Strategy & Digital Marketing

   Tiny Blue Sky

   Jan 2012 — Present

   Leading Tiny Blue Sky, a website and digital marketing agency working with businesses and nonprofits to build demand generation websites and drive traffic through digital marketing efforts. WEBSITE DESIGN, DEVELOPMENT & MANAGEMENT • Design and launch websites that drive traffic and generate leads for B2B, B2C and NPO clients. • Website strategy including site architecture, wireframing and prototyping. • Map and optimize web journeys from prospect to lead to customer. • Content creation and optimization of websites for SEO. • Leading website design including UX/UI. • Management of 25+ WordPress websites including providing customized analytics dashboards. SEO/SEM • Keyword research and competitor analysis. • Create SEO/SEM strategies to improve client search rankings and increase organic traffic • Content marketing (blogs, lead magnets, case studies, podcasts) • Technical SEO improvements and on-page optimization • Oversee Google search ad campaigns DIGITAL MARKETING Drive all aspects of client digital marketing efforts including: • Campaign strategy • SEO/SEM • Email marketing and drip campaigns • Pay Per Click (PPC) • Social media (paid and organic) • Marketing funnels and landing pages • Establish client campaign KPIs that go beyond vanity metrics • Provide clients with monthly website, digital and SEO analytics reports with recommendations. • Communicate with executive leadership regarding strategy, analysis, and campaign results. AGENCY MANAGEMENT • Lead cross functional teams including writers, designers, developers and other specialists. • Day-to-day operations including accounting, forecasting and budgeting • Account and project management

Skills

• Web Marketing Strategy
• Facebook
• Songwriting
• Information Architecture
• Graphic Design
• Digital Media
• Audio Recording
• Online Content Creation
• User Experience
• Public Relations
• Online Marketing Analysis
• Creative Strategy
• Social Media
• Marketing
• Project Management
• Strategy
• Art Direction
• Online Advertising
• Brand Asset Management
• Corporate Branding
• Customer Relationship Management (Crm)
• Graphics
• Management
• Online Marketing
• Copywriting
• Branding & Identity
• Strategic Communications
• Web Analytics
• Social Media Marketing
• Blogging
• Business Development
• Campaigns
• Search Engine Optimization (SEO)
• Broadcast
• Nonprofits
• Keyword Research
• Video
• Mac
• Leadership
• Creative Direction