Gretchen Cermak

Experience

1. Marketing & Communications Director

   Rubber Division, Acs

   Mar 2012 — Present · Akron, OH, US

   Follow our company page: Rubber Division, American Chemical SocietyRubber Division, ACS is the most valuable resource to the elastomeric community. I began as Marketing Manager in March 2012 and was promoted to Marketing & Communications Director August 2019. In this role, I direct and manage the Division’s overall branding, marketing, communications and public relations activities and oversee the development and delivery of a fully integrated marketing strategy for the Division. I provide leadership and guidance in all aspects of marketing and communications for the organization, and along with the Executive Director, am responsible for overseeing the protection and management of the Division’s image and reputation. This includes all traditional and digital marketing, communications and public relations activities and strategies within the Division and team functional areas; developing and implementing advertising, marketing, public relations and sponsorship campaigns; producing and overseeing promotional materials and communications; as well as directing the communications of the organization and team.

Education

• Illinois State University

  Bachelor of Science, Park & Recreation Administration; Therapeutic Recreation

Skills

• Communications Planning
• Management
• SEO
• Multitasking Skills
• Social Media Marketing
• Marketing Communications
• Close Attention to Detail
• Sponsorship Programs
• Hotel Management
• Photo/Video Shoot Directing
• Branding & Identity
• Marketing
• Leadership
• Microsoft Office
• Budgets
• Press Releases
• Partnership Marketing
• Crisis Management
• Hotels
• Marketing Material Creation
• Copywriting & Editing
• Event Management
• Sponsorship
• Advertising Management
• Public Relations
• Trade Shows
• Social Media
• Budgeting
• Customer Experience
• Advertising