Gretchen Schmidt Lusby
Communications & Brand Leader | Author | Mother | Herbalist
- Role
- Communications Consultant at Osa Philanthropy Llc
- Location
- Lancaster, PA, US
- LinkedIn followers
- 500 followers
About Gretchen Schmidt Lusby
Your brand, your communications, and your company culture are inextricably tied to each other. If you invest in one while ignoring the other, you will weaken your alignment — and eventually your effectiveness.I am a communications leader who delivers compelling messaging, authentic storytelling, clear, powerful, & recognizable brands, and healthy organizational culture. I become the storyteller of companies by learning their heart, and clarifying and simplifying the message so that it\'s easily understood — and amplified to the right audience whether that be funders, your target market, or your own staff. My approach builds an organizational story with real impact. I have a deep passion for thriving communities and cultivating a culture where every person has a valued voice and a seat at the table. My love for communication translates into developing strong, unified teams that collaborate effectively in a psychologically-safe environment. I believe in whole people who show up both at work and at home as their real selves — and that a company\'s culture should reflect the talent, humor, quirks, passions, and skills of its people. I believe in companies who believe in their people and who continually strive to create an environment where staff keep coming back. My background in transformative community development combined with my affinity for real relationships, hopeful storytelling, and great branding allow me to communicate company missions through an influential, approachable voice.In my community, you\'ll find me serving as Board President for Prima Theatre, volunteering with local organizations with important missions that impact change, celebrating my fantastic little city, and exploring all the #glutenfree and #vegan food scenes.At home, you\'ll find me raising my amazing son, digging in my flower gardens, cooking up something delicious from scratch, planning my next big travel adventure, curating the perfect gathering for my community, and recounting tales of swimming with sharks, backpacking in jungles, and surviving encounters with modern-day pirates. I am equal parts strong and sensitive — and it\'s taken me decades to realize it\'s an incredibly powerful combination.
Experience
Communications Consultant
Mar 2024 — Present
Through Osa, I partner with NGO clients around the globe to advise them on their brand identities and strategic communications.
Education
Olivet Nazarene University
Bachelor of Applied Science (B.A.Sc.), Major: Mass Communication/Media Studies | Minors: Writing, English, Cross-Cultural Ministry
2001 — 2006
Pennsylvania College of Art and Design
InDesign
Skills
- Project Management
- Writing
- Grant Writing
- Leadership
- Strategic Planning
- Communication
- Cross-Cultural Coaching
- Community Outreach
- Community Development
- Refugees
- Cross-Cultural Communication Skills
- Cross-Cultural Competence
- Marketing Communications
- Poverty
- Nonprofits
- Program Development
- Management
- Intercultural Communication
- Event Planning
- Non-Profits
- Youth at Risk
- Fundraising
- Community Engagement
- Program Management
- Teaching
- Volunteer Management
- Marketing
- Homelessness
- Cross-Cultural Education
- Public Speaking
- Social Media
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