Gretchen Scheiman
- Role
- Executive Vice President of Operations at Alchemy Worx
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Gretchen Scheiman
For over 25 years, I have focused on driving results through creative marketing…
Experience
Executive Vice President of Operations
Mar 2023 — Present
Alchemy Worx is an engagement and retention marketing agency committed to delivering expertise and efficiency for email and SMS marketing, at scale. My role with Alchemy Worx is leading operations and marketing. To date I have updated the brand and re-platformed / relaunched the website to better showcase Alchemy Worx capabilities and drive business more efficiently, restructured the creative team to create efficiencies and elevate creative, and created two new functions within the production team to build an engine for continuous business improvement.
Education
NYU Stern School of Business
MBA, Finance, Marketing
American University
BA, Communications
Skills
- Digital Marketing
- Leadership
- Online Marketing
- Customer Retention
- P&L Management
- Multi-Channel Marketing
- Customer Relationship Management (Crm)
- Online Advertising
- Team Leadership
- Database Marketing
- Interactive Marketing
- B2c
- Loyalty Programs
- Crm Integration
- Email Marketing
- Strategy
- Loyalty Marketing
- E-Commerce
- Social Media Marketing
- Relationship Marketing
- Profit & Loss Management
- Digital Strategy
- Customer Relations
- Direct Marketing
- Integrated Marketing
- Mobile Marketing
- E-Commerce Consulting
- Social Crm
- Marketing Strategy
- Customer Engagement
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