Gretchen Reisner
Strategy & Measurement Leader | Outcomes-Driven Marketer | Proud P2PI Retail Media Award Winner | Driving insight‑led strategy and cross‑functional execution across retail ecosystems
- Role
- Director, Client Insights & Strategy at Cvs Media Exchange Cmx
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Gretchen Reisner
Leader with deep expertise in retail media, commerce operations, and cross‑retailer program execution. Proven ability to orchestrate multi‑workstream delivery across media, product, and go‑to‑market teams to launch new capabilities that drive measurable client outcomes. Establish and uphold reporting standards aligned with industry guidelines, ensuring transparency and consistency across channels. Skilled at translating strategy into structured, on‑time execution within complex and rapidly evolving retail environments.
Experience
Director, Client Insights & Strategy
Nov 2023 — Present · Cincinnati, OH, US
Lead data and insights strategy partnering closely with internal product and go to market teams ensuring smooth rollout of new media channels and measurement alignment with IAB and MRC standards across onsite, offsite, social and instore media channels.
Education
Miami University
Bachelor of Arts, Speech Communication; Public Relations
Skills
- Social Media Marketing
- Integrated Marketing
- Media Buying
- Newspaper
- Radio
- Digital Marketing
- Digital Media
- Video Advertising
- Outdoor Advertising
- Broadcast
- Television
- Marketing
- Strategy
- Market Research
- Negotiation
- Display Advertising
- Advertising
- Microsoft Office
- Online Advertising
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