Gretchen Gudites
Leader in data-driven strategic insights. Maker of things that make a difference. Inspired by good people doing good things for other good people.
- Role
- Owner and Artist at Twopeas Postcards, Llc
- Location
- Asheville, NC, US
- LinkedIn followers
- 500 followers
About Gretchen Gudites
Consumer research and business intelligence professional with a commitment to helping companies and organizations find and implement strategic, data-driven solutions that make a difference in their bottom line - how they connect with their audience, how they choose the products, programs, and services they offer, and how they position them uniquely to each segment of people in their reach. Has experience in identifying consumer insights and crafting strategic plans that drive actionable business results. Deeply knowledgeable in Market Research techniques including: defining and measuring total addressable markets, brand testing, ad testing, market and customer profiling, targeting, segmentation, messaging, product innovation/development (brand awareness and customer loyalty) among others. Skilled at leading both quantitative and qualitative research projects utilizing all methodologies to deliver actionable insights for clients across industries. Noted experience in political, media, technology, health, retail, and lifestyle research. Recognized for innovation, creativity, collaboration, opportunity identification, and team management and team work skills.Nearly two decades of experience transforming the \"What\" of data into the \"So What,\" guiding companies and organizations in uniquely and creatively understanding complex analytics on a human level and let that understanding form the foundation of their strategic approach to connection, sustainability, and growth.A professional data strategist with a personal artistic side, creating art and graphic designs that align with her professional commitment to make something that makes a difference.
Experience
Owner and Artist
Feb 2020 — Present · Asheville, NC, US
Hand-drawn, digitized, and graphically-designed cards, invites, announcements, and prints. Custom options for every day, weddings, and special events. With the belief that if we make something, we should make a difference, a portion of all proceeds benefit nonprofits, rescues, and cause-oriented organizations.
Education
Harvard Online
Other; Certificate in Data Privacy and Technology
2024
Illinois Wesleyan University
BA, Political Science
2000 — 2003
University of Illinois Urbana-Champaign
MA, Political Science
2003 — 2004
Skills
- Qualitative Research
- Management
- Survey Research
- Primary Research
- Quantitative Research
- Marketing Research
- Competitive Intelligence
- Segmentation
- Customer Insight
- Focus Groups
- Questionnaire Design
- Advertising Research
- Survey Design
- Consumer Behaviour
- Market Research
- Market Intelligence
- Consumer Behavior
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