Gretchen Bredeson

Experience

1. Director of Growth Marketing

   Peak Credit Union

   Apr 2024 — Present

   Marketing Portfolio Management: Develop and own annual campaign marketing plans, social and marketing calendars, and strategies to help internal teams or external agencies deliver results. Manage budget. Partner with key leaders in the organization to set goals and plan campaign and project strategies.Campaign Management: Creates and executes powerful integrated campaigns that drive acquisition, conversion, expansion, and retention. Manage all campaign projects from beginning to end ensuring they meet the target objectives, timelines, and budget. Work with internal teams to define campaign and sales goals, target audience, and channel usage for individual and ongoing campaigns. Maintain regular measurement of ROI and KPI of campaigns.Project Management: Manage marketing projects from initial concept to final product. Work collaboratively with key cross-functional teams to ensure the successful execution of programs on time. Oversee project management platform, identify and implement process improvements, and onboard and train project team members.Supervision & Team Management: Leads and mentors a team including but not limited to an assistant marketing manager, creative lead, senior graphic designer, social media specialist, copywriter, and freelancers. Provide direction, regular feedback, and career guidance. Assign and oversee tasks assigned to direct reports.Content Strategy: Oversee development of an integrated content calendar focused on driving growth to the website, positioning the credit union as a trusted financial resource, and educating members and prospective members on products, services, fraud prevention, and more.Internal Communications: Communicate launch of campaigns to employees and coordinate with frontline managers to ensure campaign details and tracking are clear.

Education

• The University of Waikato

  B.S. Business Information Systems

  2001 — 2001

• University of Idaho

  B.S. Business Information Systems, Minor in Dance Performance

  1999 — 2003

Skills

• Data Analysis
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Social Networking
• Google Analytics
• Software Development
• Marketing Communications
• Event Planning
• Asp
• Leadership
• Online Advertising
• Google Adwords
• Wordpress
• Public Speaking
• Content Management
• Microsoft Office
• Digital Marketing
• Management
• Email Marketing
• Online Marketing
• Database Design
• Mcif
• Html
• Web Analytics
• Software Development Php
• Search Engine Optimization (SEO)
• Data Analytics
• Customer Service
• Mysql
• Marketing
• Project Management
• Databases
• Web Development
• SEO
• Public Relations
• Social Media
• Blogging
• Vendor Management
• Strategic Planning