Gretchell Grey Herman

About Gretchell Grey Herman

As a Digital Marketing Manager at GP Strategies Corporation, I partner with General Motors dealerships to ensure they receive the support they need to succeed in their digital marketing strategies and presence. I assist dealership personnel on various digital marketing platforms, conduct keyword and competitor research, coordinate monthly strategy calls, and analyze marketing data to identify trends and opportunities for improvement.In addition to my role at GP Strategies, I also work as a Freelance Graphic Designer & Content Writer, where I develop strategies for social media content, graphic design needs, and email marketing content that align with the organization\'s brand. I have successfully designed and implemented graphic design strategies with email marketing campaigns, resulting in a 15% increase in overall customer engagement and a 10% boost in CTR within six months. I hold a Master\'s degree in Communication Management: UX Strategies from the University of Denver and a Bachelor of Fine Arts in Illustration/Design from Eastern Michigan University. I am passionate about creating engaging and effective digital marketing solutions that drive results.

Experience

1. Client Success Manager

   Life360

   Jan 2026 — Present

   Nativo acquired by Life360! Excited for this new journey in my career!

Education

• Eastern Michigan University

  Master's Degree, Arts, Entertainment, Media Marketing and Management

  2014 — 2016

• Eastern Michigan University

  Bachelor of Fine Arts (BFA), Illustration/Design

  2010 — 2013

• Eastern Michigan University

  Certificate of Marketing Management, Marketing/Marketing Management, General

  2015 — 2017

• University of Denver

  Master's degree, Communication Management: UX Strategies

  2018 — 2023

Skills

• Teamwork
• Art
• Creative Direction
• Strategic Planning
• Marketing Strategy
• Customer Satisfaction
• Editing
• Microsoft Word
• Edi
• Powerpoint
• Microsoft Excel
• Social Media
• Team Leadership
• Illustration
• Public Relations
• Food
• Creative Writing
• Leadership
• Public Speaking
• Facebook
• Illustrator
• Retail
• Event Coordinator
• Creative Solutions Provider
• Marketing
• Microsoft Office
• Sales
• Writing
• Team Building
• Graphic Design
• Web Design
• Inventory Management
• Merchandising
• Social Networking
• Administrative Assistance
• Social Media Marketing
• Advertising
• Online Advertising
• Data Analysis
• Image Editing