Greta Wallgren

About Greta Wallgren

Proven client success leader with strategic consulting, digital transformation, and growth marketing experience including client onboarding, support and growth strategies, customer behavior analytics, marketing effectiveness, retail media, and creating business operations processes. Consistently played key roles in forming new growth strategies in a start-up in the midst of high client and product market fit growth. Managed client relationships and enhanced capabilities by driving client usage of software and data-driven analytics. Able to quickly gain an understanding of a client’s goals, pain points and organizational roadblocks to bring forward creative solutions. Deep understanding of products and integrating disparate data sources. Developed and pitched services to various industries including retail, B2B, healthcare, medical device, telecommunications, financial services and travel/hospitality. Consistently drove results in turn-around and start-up environments while enhancing capabilities in analytics, consulting and customer onboarding. Led teams of managers and analysts and oversaw complex business issues during rapid growth. Specialties: strategic planning, customer data strategy, analytics, marketing and e-commerce software consulting, merchandising, strategic planning, product and customer analytics, digital marketing, forecasting and planning, financial and data analysis, team leadership through turn-around environments, combining processes and data during acquisitions

Experience

1. Vice President of Customer Success

   Datasembly

   Sep 2024 — Present · Minneapolis, MN, US

   Delivered near real-time, shareable pricing, promotion, and distribution insights to retailers, CPGs, and partners- Guided team and clients through successful company exit to SPINS- Reversed revenue compression trend, achieving lowest ARR contraction in two years within first year- Developed and coached CSM team to own customer expansion and renewals, strengthening retention and growth.

Education

• University of St. Thomas

  Mini MBA Program, Business

  2013 — 2013

• University of Minnesota - Carlson School of Management

  Courses taken as part of the Executive Education program, Business Administration and Management, General

  2013 — 2013

• Gustavus Adolphus College

  BA, Management with marketing emphasis

  1995 — 1999

Skills

• Merchandising
• Merchandise Planning
• Promotional Analysis
• Retail
• Store Operations
• Pricing Strategy
• Sales
• Planograms
• Microstrategy
• Retail Category Management
• Software Consulting
• Segmentation
• Category Insights
• Financial Analysis
• Demand Planning
• People Development
• Grocery Industry
• Private Label
• Management
• Supply Chain
• Marketing
• Inventory Management
• Inventory Control
• Categorization
• Supermarkets
• Retail Buying
• Consumer Products
• Assortment
• Multi-Channel Retail
• Customer Analysis
• Nielsen
• Product Assortment Planning
• Planning
• Strategic Financial Planning
• Pricing
• Analytics
• Cross-Functional Team Leadership
• Marketing Strategy
• Forecasting
• Strategic Planning