Greta Ertel

About Greta Ertel

I get excited to create change in stagnant markets where solutions seem unattainable. I thrive in finding the root causes to the problem and developing realistic obtainable solutions to either re-invent a market or to propel a once dying product forward.The best part is the people. It\'s about bringing the right people together, with different experiences and strengths, to work as a REAL team to make the project a reality. That\'s the why and what I do.To that end I am a results-oriented leader who is skilled at strategic planning, rapid revenue growth, and operational efficiency. I have experience in effectively communicating and executing business strategies, making and executing sound decisions within a time constrained and dynamic environment, and understanding the target customer and what motivates them to buy. I have been recognized for my exceptional leadership, people management, and branding talent.My Leadership Philosophy.• Provide Clarity And Direction.• Develop People And Culture: Hire the right people, have their best interests in mind, develop to their strengths, and trust them to do their job well.• Ensure The Right Systems Are In Place To Execute And Drive Outcomes.Selected Accomplishments is the How.• Strategic Planning: Identified reach and frequency gaps and implemented strategies that lessened the gap by over 50% within 4 worldwide regions.• Relationship Management: Eliminated the termination of customer focused tactics by developing a cross functional team comprised of legal, regulatory, marketing and technology management to provide a global application in an organized and timely manner.• Project Management: Eliminated efficiency barriers and regulatory risks across approximately 150 brands by developing and implementing a new filing system and operational process for online promotional materials.Specialties: Strategy, Turnaround Management, Multi-Channel Marketing, Business Development, Product Management.

Experience

1. Worldwide Senior Marketing Manager Medical Device Med Device

   Verathon

   Sep 2015 — Present · Bothell, WA, US

   Leveraging Artificial Intelligence (AI) to bring new medical device solutions to market worldwide. This includes go-to-market planning, product launches and on-going market development.

Education

• Washington State University

  Bachelor's degree

Skills

• Product Marketing
• Strategic Partnerships
• B2b Marketing
• Market Planning
• Competitive Analysis
• Start-Ups
• Product Management
• Analytics
• Business Strategy
• Sales
• Affiliate Marketing
• Sales Management
• Global Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Brand Development Strategy
• Sem
• Multi-Channel Marketing
• Digital Strategy
• Product Launch
• Web Marketing
• Segmentation
• Operational Execution
• Marketing
• Strategy
• Strategic Planning
• Management
• Account Management
• Change Management
• Marketing Management
• Market Analysis
• Market Research
• Online Marketing
• Business Development
• Cross Functional Team Building
• Leadership
• Digital Marketing
• Pharmaceutical Industry
• Go-to-Market Strategy