Greg Vojnovic
Franchise Growth Leader | CDO | Scaled QSR Brands to 3,500+ Units | GEO/AEO Expert | Head of Franchising | Expert in Non-Trad Expansion | Growth Strategy Leader | Interim Leader | Fractional Leader | Restructuring
- Role
- Head of Franchising at The Melt
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Greg Vojnovic
Dynamic senior executive with expertise in turning around underperforming franchise brands and driving transformational growth. Excels in changing the trajectory of underperforming brands and organizations. Known for strategic vision, entrepreneurial problem-solving, understanding and connecting with franchisees, franchise strategy and sales, proven ability to stabilize distressed operations, optimize profitability, recasting franchisee systems, and revitalize brand performance. Skilled in franchisee engagement, real estate strategy, GEO, operational restructuring, international development, non-traditional franchise development and consistently delivering EBITDA growth and sustainable unit economics. Adept at building high-performing teams and fostering cultures of accountability and innovation. Noted for skill in identifying, recruiting and developing talent. Certified Franchise Executive with a track record of rescuing iconic and emerging brands from stagnation or closure. Available for Interim, Fractional and Restructuring roles
Experience
Head of Franchising
Feb 2026 — Present · San Francisco, CA, US
Leading The Melt\'s national franchising launch as the brand expands beyond company-owned stores in California and Arizona- Franchisee recruitment, qualification, and onboarding for multi-unit operators- Market strategy, franchise sales tools, and operational support to drive scalable, high-AUV growth- Building a disciplined, operator-first franchise system centered on the signature Angus & Wagyu MeltBurger and exceptional guest experience
Education
Cornell University
BS, Statler School of Hotel Administration
Skills
- Crm
- Employee Training
- Marketing Strategy
- Restaurants
- Franchising
- Strategy
- P&L
- Food Service
- Public Speaking
- P&L Management
- Franchise Consulting
- Franchise Sales
- Time Management
- Social Media
- Restaurant Management
- Management
- Team Building
- Training
- Real Estate
- Catering
- Income Statement
- Leadership
- Sales
- Strategic Planning
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