Greg Velasquez
Luxury and Lifestyle Sales and Marketing leader
- Role
- Director of Sales and Marketing at The LINE Hotel Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Greg Velasquez
Creatively driven sales and marketing executive working in the luxury and lifestyle hospitality industry. • Proven track record for executing award-winning strategies that have distinguished assets from the competition and driven exceptional financial results. • Over 20 years of experience in senior/executive level sales and marketing leadership.• Stable and calm demeanor under pressure.• Emotionally intelligent, engaging and forward-thinking leadership in fast-paced team environments.Skills: Strategic marketing planning and implementation. Owner relations. Product positioning and branding. Market research and analysis. Digital marketing and e-commerce. Website development. Collateral design and development. Database and direct marketing. Developing strategic partners and alliances. Advertising, media planning. Social media. Public Relations. Managing and integrating agencies. Internal and external communications. Providing regional marketing support for multiple assets.STRATEGIC EXPERIENCE• Development and execution of comprehensive marketing campaigns• Positioning & brand development • Relationship management • Leading high performance teams SALES & MARKETING BACKGROUND• Over 25 years of branded and independent lodging experience, driving innovative acquisition and retention strategies to maximize consumer engagement. STRENGTHS Digital Marketing Strategy Online Content Marketing Branding + Multi-Channel Strategies Integrated Marketing Communication Plans Reputation Management Creative Team Management Project Management Employee Training + Mentoring
Experience
Director of Sales and Marketing
Sep 2024 — Present · Los Angeles, CA, US
Education
UCLA
Bachelor of Arts, English
1988 — 1992
UCLA
Bachelor's degree, English Language and Literature/Letters
1988 — 1992
Skills
- Creative Strategy
- Leadership
- Public Relations
- Sales
- Social Media
- Spa
- Tourism
- Hospitality
- Restaurant Management
- Brand Development
- Luxury Lifestyle
- SEO
- Yield Management
- Resorts
- Rooms Division
- Business Development
- Digital Marketing
- Hotel Booking
- Leisure
- Catering
- Marketing Strategy
- Web Analytics
- Revenue Analysis
- Boutique Hotels
- Online Advertising
- Event Management
- Hospitality Industry
- Travel
- Convention Services
- Trade Shows
- Budgeting
- Property Management Systems
- Social Media Marketing
- Luxury
- Copywriting
- Hospitality Management
- Advertising
- Banquet Operations
- Restaurants
- Food & Beverage
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.