Greg Johnson

About Greg Johnson

I bring 20+ years of cross-industry marketing and brand strategy experience to companies that need strategic clarity and design direction without unnecessary complexity.As Co-founder of Orbital Socket, I lead a senior team of strategists and creatives who solve positioning challenges and bring brands to life. We work with companies facing brand launches, repositioning needs, modernization, or pre-sale strategy—delivering straightforward solutions without drama or complexity.What makes our approach different:You work directly with experienced strategists who\'ve been in your shoes and understand the challenges of building brands that matter. We are continuous learners who are engaged in not just staying abreast of what is now and next but helping create it.We deliver on time. Our proven process includes realistic timelines and built-in feedback cycles—eliminating the need for endless revisions.We bring multifaceted perspectives. Our cross-industry experience enables us to approach problems from new angles, providing fresh ideas and strategic problem-solving solutions. I believe great things happen when people get to know each other and believe in what each brings to shared outcomes. Let\'s build a brand that matters together.

Experience

1. Founder and Managing Director

   Orbital Socket

   Nov 2014 — Present

   Orbital Socket is a brand engagement company that specializes in working with companies to identify, attract and engage their customers turning them into intense followers. We help grow businesses by igniting deep consumer engagement and creating greater short term wins and lifetime value with brands. We do this by building and mobilizing brand colonies; a collection of people that have developed an intense interest in and loyalty to the ideas and promises that a brand makes. The brand colonization process ignites the brand’s growth, scalability and longevity by leveraging compelling stories and best in class consumer engagement that reframe categories and builds modern businesses.If you sell to consumers, we can help you sell more. We\'ve managed and marketed the largest brands in the world for companies like Nike, P&G, J&J, Coke, Bojangles\' and Jordan Brand as well as innovative startups and just about every kind of brand in between.Storytelling and Connection Planning Business Transformation and Turnaround Brand Strategy & Execution Team Building & Leadership Brand Development Integrated Marketing Creative Strategy Marketing Communications Advertising Social Media Digital Marketing Digital Media Direct Marketing Media Buying E-commerce Research Experiential Marketing Local Market Strategy & Execution SEM Online Advertising Consumer Packaged Goods

Education

• Western Seminary

  Master of Arts - MA, Theology/Theological Studies

• The University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.), Media and Journalism School

  1986 — 1990

Skills

• Customer Insight
• Public Relations
• Business Strategy
• Interactive Marketing
• Account Management
• Online Advertising
• Product Marketing
• Social Networking
• Brand Awareness
• Experiential Events
• Social Media Marketing
• Mobile Marketing
• Direct Marketing
• Corporate Branding
• Marketing
• Email Marketing
• Sem
• Interactive Advertising
• Brand Management
• Cross-Functional Team Leadership
• Competitive Analysis
• Marketing Strategy
• Creative Direction
• Integrated Marketing
• Creative Strategy
• Leadership
• Market Planning
• Event Management
• Digital Strategy
• Strategic Planning
• Media Planning
• Brand Development
• Marketing Management
• Sales
• Social Media
• Digital Media
• Marketing Communications
• Copywriting
• Strategy
• Corporate Communications