Greg Sweeney
Director of Sales & Marketing at EarthKind | MBA, Product Marketing, Sales Leadership, Customer Insight
- Role
- Director of Sales and Marketing at Earthkind
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Greg Sweeney
I am a marketing and sales leader who is passionate about connecting with consumers, shoppers, and retailers. I have a proven track record of delivering data-driven decisions, strategic plans, and consumer-led marketing initiatives that drive growth and profitability.As the Director of Marketing at EarthKind, I am responsible for building the marketing function into a competitive advantage for the company. I leverage my cross-category and customer backgrounds along with expertise in product and brand marketing, sales strategy, and category management to create and execute marketing campaigns, optimize the product portfolio, and shape the holistic customer strategy. I also collaborate with cross-functional teams, senior management, and external partners to ensure alignment and excellence in marketing execution. I thrive in high-performing and entrepreneurial environments, where I can apply my P&L mindset, customer insight, and storytelling skills to anticipate and respond to market trends and opportunities.
Experience
Director of Sales and Marketing
Sep 2023 — Present · Charlotte, NC, US
Marketing Transformation & Growth at EarthKind-Led a comprehensive brand refresh, revamped marketing strategy, and drove sales growth-Launched first new products in 5+ years (contributing 25% of 2024 growth), implemented a new tiered pricing strategy, and increased product margins by 300-500 bps-Expanded market reach and profitability through strategic partnerships, 3PL model transition, and optimized Amazon operationsHigh-Performing Marketing & Sales Leadership-Building a culture of collaboration and agility with a team of category and customer experts-Optimized resource allocation through marketing & sales integration and vendor consolidation-Instituted new planning discipline for top customers, driving sales gains and closing margin gaps-Energized our broker sales partners and refocused on growth segments
Education
North Carolina State University
Master of Business Administration (MBA)
Saint Joseph's University - Erivan K. Haub School of Business
BS, Food Marketing
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