Greg Smogard
Assistant V P Innovation & Business Development @University of South Florida Sarasota-Manatee
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WORK HISTORY
Assistant V P Innovation & Business Development @University of South Florida Sarasota-Manatee
EDUCATION
University of Miami
Ph.D, International Studies (Focus: International Business)
Minnesota State Moorhead
B.A., History/Political Science
St. Cloud State University
M.S., Psychology
Universidad de Salamanca
Spanish
ABOUT GREG SMOGARD
A profit-focused, General Manager, target marketing expert and business development executive with strong U.S. and international experience in the financial services, retail and entertainment industries. Led the design, launch and management of BLOCKBUSTER REWARDS, one of the nation’s largest, fee-based, loyalty and customer frequency programs.Unique combination of “world class” target marketing & sales, profitable business growth and strategic business development skills. Success achieved utilizing a laser focus on profit maximization, clear communications, measurable objectives, customer relationship marketing (CRM), integrity, commitment to exceptional quality and excellent customer satisfaction. U.S. Key accounts - Sony, Microsoft, Amazon.com, Time, GE, Nintendo, Coke, American Airlines, AOL, General Motors, Hilton, Hyatt, CBS, Paramount, Northern Trust, MTV, Nickelodeon, Simon & Schuster, Samsung, Viacom, Visa, Wells Fargo, Direct TV, VH1, MCI, Showtime.Worked with businesses in over 40 countries.Specialties: Multi-channel, multi-product management, “world class” target marketing & sales, customer frequency, loyalty, retention, cross & up-sell programs, M&A, joint ventures, restructuring, franchising, revenue building promotions and advertising strategies, business development, strategic planning, international marketing & sales, new products & services, fluent in Spanish.
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