Greg Rose

About Greg Rose

Highly productive and multifaceted Digital Marketing professional with extensive experience in web design and content management platforms, including WordPress, Craft, Hubspot, and Drupal. Well-versed in growth and marketing tools, including Zapier, Hotjar, and Mailchimp. Strong experience with CRM platforms, including EveryAction, Keep, Hubspot, and to a lesser extent, Salesforce. Deep experience managing social media channels, including hands-on experience running digital marketing campaigns on Meta, Google, and X.Skills:Web Development: Proficient in web development tools like WordPress, Craft, HubSpot, and Drupal. Highly capable of designing, implementing, and managing interactive, dynamic, user-friendly websites.Content Creation and Communication: Strong communication skills for crafting content, including email newsletters, blog posts, videos, social media messaging, and executive-level presentations.Community Management: Expertise in building and maintaining digital communities both online and offline, fostering collaboration, enhancing engagement, and creating value for the parent organization.Event Management: Demonstrated ability to strategize, execute, and create scalable workflows to manage complex tradeshow sponsorships.Social Media Strategy: Experienced in managing and leveraging social media platforms to amplify brand presence, engage audiences, and drive targeted campaigns to create more traffic to the website.E-commerce Integration: Skilled in integrating e-commerce solutions into websites, enhancing user experiences, and facilitating seamless online transactions.

Experience

1. Digital Marketing Manager

   New Paradigm Institute

   Nov 2023 — Present · Santa Cruz, CA, US

   As the Digital Marketing Manager at New Paradigm Institute (NPI), a public policy 501(c)3 non-profit organization, I played a pivotal role in the organization\'s early launch, growth, and continued success. From spearheading website development to growing our subscriber list, I was integral to establishing and advancing key marketing initiatives.Key Responsibilities: Strategic Web Design and CMS Integration: Designed and launched the organization’s initial WordPress website, highlighting critical sections such as Calls to Action, Academic Certificate, and Digital Learning Center. Collaborated with a 3rd party design team to transition to a new Craft CMS platform, taking the lead in designing and building new web pages, library entries, and calls to action. Multi-Channel Content Development: Created and managed content across email newsletters, website copy, and the Digital Learning Library. Developed and distributed a twice-weekly subscriber newsletter, keeping followers updated on NPI\'s latest actions and accomplishments. Collaborated with the Development Manager to execute successful fundraising campaigns and events. CRM Expertise and Subscriber Growth: As the primary manager of the EveryAction CRM, I successfully grew our email subscriber base from fewer than 100 to over I also implemented data collection tools on the website to support donor acquisition and engagement, managed newsletter distribution and supported the Development Manager in fundraising initiatives. Event Management and Sponsorship Activation: Organized and executed NPI’s participation as a sponsor at a major industry tradeshow, managing a team of seven to ensure seamless operations. Developed and implemented a raffle system to drive traffic to our booth and successfully engage attendees with our calls to action.Innovative Digital Library Curation: Researched and curated industry news, podcasts, and government publications for inclusion in NPI’s Digital Learning Library.

Education

• Orange Coast College

  AA, Art

  1988 — 1992

• San José State University

  BA, Environmental Studies with a concentration in GIS

  1993 — 1997

Skills

• Ajax
• Html
• Wearable Computing
• Jive Sbs
• Mobile Devices
• Community Management
• Strategic Partnerships
• Databases
• Mobile Development
• Css
• Online Video Production
• User Experience
• Gis
• Mobile Applications
• Technology Evangelism
• Xml
• Developer Relations
• Kml
• Xcode
• Video
• Location Based Services
• Technology Evangelist
• Social Media
• Blogging
• Web Applications
• Android
• Management
• Photoshop
• Social Networking
• Wordpress
• Javascript
• Facebook
• Social Media Marketing
• Corporate Blogging
• Mobile
• Marketing
• Public Speaking
• Web Development
• Cascading Style Sheets (Css)