Greg Retzer

About Greg Retzer

Multi-industry sales and marketing leader with over 25 years of progressively responsible leadership experience and a track record of results in sales, sales management, building a collaborative culture, new product development, new market development, channel management, and strategic planning; experienced in directing departments of 60+ people and budgets exceeding $5 million. Please reach out @41••••••30 or g••••••@yahoo.com if I can help you in any way. Industry Experience: Healthcare, label manufacturing, packaging and paper converting, core-competency evaluation, vendor evaluation, leveraging right source(s) to support sales team. Strengths Include-Executive Level Management -Business/Account Development-Lead Generation-Healthcare GPO navigation skills-Negotiation -Strategic Thinking -Team Building/Leadership -Market Development B2B sales-Project Management -New Product Development-Innovation - Blue Ocean-Multi Channel Strategy-Employee DevelopmentReady for new challenges that lie ahead. Looking at new markets? Channel strategy? Navigating the GPO landscape? I am a successful planner thriving on scarcity and constraints and open to building/following/altering plans to make them more likely to become real. Engage the team to move the needle - job #1. Post Pandemic and looking back with Gratitude that the IdentiPLUS team was able to continuously adjust to customer requirements and market challenges, expanding our capabilities internally and externally. We exit the three year pandemic period, stronger and smarter, and with 6x the revenue of pre-pandemic, ready to take on new challenges.From Printing and packaging; it was a great leap into healthcare (IdentiPLUS), where I experienced a growing market with un-tapped opportunities and sudden challenges of having to grow market share during a Pandemic, when the minds within healthcare were otherwise occupied. Challenge accepted!My career experience in the envelope industry in particular was invaluable, an industry that contracted by $1.5 Billion in 15 years. Our sales and marketing teams were tasked with finding new markets, earning market share, innovating products and approaches, developing new brands and ultimately grow our top-line while maintaining our bottom-line.

Experience

1. Vice President Healthcare

   Identiplus Healthcare Solutions

   Jan 2019 — Present · Milwaukee, WI, US

   At IdentiPLUS, a division of Artemax, we’re passionate about creating the healthcare industry’s most reliable and comfortable patient identification solutions — from wristbands to labels that keep patients safe and meet all regulatory standards. Every product is designed, manufactured, assembled, and packaged right here in our state-of-the-art facility in New Berlin, Wisconsin.With a talented team and a shared focus on efficiency, safety, and customization, we grew sales 10x between 2019 and 2024. We simplified SKUs, standardized for safety, and found new ways to help customers reduce costs without sacrificing quality.Our success was powered by a hybrid sales approach — combining an in-house team with experienced remote 1099 specialists — and a Salesforce.com CRM we built from the ground up. Partnering closely with a Salesforce development specialist, we (the team!) created one of the most effective and intuitive platforms I’ve ever worked with.I’ve been fortunate to work with Salesforce since 2008 (and now Dynamics CRM), learning and applying best practices in leadership, development, and implementation to help teams perform at their best and deliver results.

Education

• University of Wisconsin-Milwaukee

  Post graduate classes in Finance

  1999 — 2001

• Marquette University

  Bachelor of Business Administration - BS

Skills

• Business Development
• Wide Format Printing
• Microsoft Office
• Sales
• Team Building
• Direct Sales
• Flexo
• Labels
• Digital Printing
• Account Management
• Coaching
• Marketing
• Offset Printing
• Strategic Planning
• IT Solutions
• Public Speaking
• Print Management
• Product Development
• Envelopes
• Social Media Marketing
• Microsoft Excel
• Key Account Management
• New Business Development
• Variable Data Printing
• Operations Management