Gregory Pothier

About Gregory Pothier

AI & Data Strategy Leader at Google Cloud architecting the secure, intelligent engines of modern marketing.I specialize in building AI-based applications and marketing automation tools that bridge high-velocity innovation with rigorous global compliance. My expertise lies in leveraging Gemini and Vertex AI to modernize data architecture, ensuring that cutting-edge automation is built on a foundation of privacy-first governance.Core Expertise:AI App & Tool Development: Designing and deploying self-governing AI agents and automation tools that streamline operations.Data Privacy & Compliance: Architecting unified, audit-ready data layers that ensure GDPR/CCPA compliance is baked into every model and workflow.AI-Driven Data Strategy: Automating complex segmentation and validation at scale using LLMs to drive precision targeting.Previously, I architected multi-channel demand generation platforms contributing billions to the Google Cloud pipeline. I am driven by the challenge of building systems that are as innovative and compliant as they are powerful.

Experience

1. Martech Senior Manager, Global Compliance and Data Privacy

   Google

   Jan 2022 — Present · Portland, OR, US

   AI Data Strategy & Audience Segmentation:AI Transformation: Spearheaded the rebuild of global audience modeling using GenAI APIs. Automated the validation of millions of job titles, achieving 98% accuracy and nearly tripling global data coverage.Data Architecture: Designed a UDL consolidating tens of millions of user records, acting as the Single Source of Truth to power future Agentic AI marketing operations.Growth Optimization: Overhauled global webform logic from static inputs to dynamic, region-specific frameworks. This doubled new user opt-in rates and significantly increased retention for returning users.Operational Efficiency: Transitioned to AI-based validation workflows that reduced years of manual labor annually, creating a sustainable foundation for predictive targeting.Compliance Architecture & Systems:Automated Governance: Led the compliance architecture for the launch of our internal AI marketing platform. Automated regulatory checks to reduce campaign lifecycles from weeks to hours, delivering massive annual efficiency gains.Privacy Frameworks: Established a \"Privacy by Design\" legal framework that eliminated thousands of manual legal reviews, saving Marketers decades of collective work time annually.Audit Leadership: Directed annual Global Data Privacy Audits, achieving zero critical risks and mitigating potential high-value regulatory exposure.

Education

• University of New Hampshire

  Bachelor of Fine Arts (B.F.A.), Major: Fine Arts, Applied Statistics | Minor: Education

  1993 — 1998

Skills

• Marketo
• Lead Generation
• Marketing Operations
• Lead Management
• Email Marketing
• Marketing Communications
• Adobe Creative Suite
• Advertising
• Marketing
• Brand Development
• Creative Direction
• Press Releases
• Public Relations
• Event Management
• Statistics
• Google Analytics
• Web Design
• Social Media Marketing
• Fashion
• Copywriting
• E-Commerce
• Project Management
• Art Direction
• E-Commerce SEO
• Outbound Marketing
• Social Media