Gregory Zeleny

About Gregory Zeleny

By day, Greg helps local and international brands grow. Greg connects clients and seasoned, out-of-the-box creatives to meet their online and offline needs. NVRLAND is small, boutique agency driven by marketing innovators and industry leaders to drive results for our clients. With a strong emphasis on truth and authenticity in marketing, Greg is passionate about creating meaning interactions with tourism and hospitality brands. Originally from the US, he has traveled extensively and has lived in both Cape Town, South Africa and Central Vietnam. With a marketing and communications degree from Arizona State University, he is a passionate, driven communicator and team leader. By night, Greg enjoys sipping a drink while discussing life, listening to live music, and the sounds of the ocean. He enjoys spending time in the garden or hiking in nature.

Experience

1. Marketing Director

   Secret Eats

   Jul 2016 — Present

   Delivered marketing and consulting services to clients in the hospitality industry with a strong emphasis on food, drink and travel to drive SME business growth using PESO model. Managed web developers, designers, social media managers and photographers/videographers to develop client’s brand story, website design and development, print and digital marketing, paid advertising, influencer advertising, email campaigns and strategic partnerships. Conceptualized and executed An Bang Beach Food & Music Festival (2019 & 2020) with 35 restaurants, 13 bands & DJs, 10 shops and over attendees with a core team of 3 and extended team of 50+ members.Created and launched the weekly community market, Sunset Weekend Bazaar, bringing together food and retail vendors with live music, art exhibitions, workshops and kids’ activities.Conducted training on guest relations and hospitality best practices for waitrons and front of house restaurant staff, as well as English language training.

Education

• Arizona State University

  BA, Communication

  1998 — 2003