Gregory Wikoff

Words with Ideas / Ideas with Words | Creative Director | Copywriter | Branding | Clients: PepsiCo, Microsoft, OrangeTheory, Hello Fresh, CapitalOne, K-12 EdTEch, Higher Ed

Role
Creative Writer Content Editor at LIGHTSTREAM
Location
Philadelphia, PA, US
LinkedIn followers
500 followers

About Gregory Wikoff

I bring strategy, storytelling and campaign-worthy concepts to iconic brands and small…

Experience

  1. Creative Writer Content Editor

    LIGHTSTREAM

    Jun 2025 — Present · Philadelphia, PA, US

    Write and edit multi-channel content (email, video, social, SEO, white papers, brand guides,executive letters, in-store branding) for banks, insurers, and life sciences clients.• Translate complex financial and scientific concepts into clear, compliance-friendly messaging thatbuilds trust and drives engagement.• Create articles, blogs, eBooks, infographics, and videos for Strategy Academy, a subscription-basedfinancial wellness platform used by financial institutions.• Leverage AI tools to accelerate content development, optimize messaging, and scale high-volumeeditorial output without sacrificing human qualities like wit and empathy.

Education

  • University of Illinois Urbana-Champaign

    Bachelor's degree, Advertising

    1994 — 1998

  • Miami Ad School Atlanta @ Portfolio Center

    Copywriting

    1998 — 2000

Skills

  • Interaction Design
  • Brand Development
  • Digital Media
  • Brand Architecture
  • Direct Mail
  • SEO Copywriting
  • Art Direction
  • Advertising
  • Interactive Marketing
  • Digital Strategy
  • Social Media Marketing
  • Copywriting
  • Strategy
  • Integrated Marketing
  • Online Advertising
  • Marketing
  • Creative Strategy
  • Outdoor Advertising
  • Flash
  • Typography
  • Digital Marketing
  • Relationship Marketing
  • Concept Development
  • Interactive Advertising
  • Social Media
  • Creative Direction
  • User Experience
  • Marketing Strategy

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Gregory Wikoff — Creative Writer Content Editor at LIGHTSTREAM in Philadelphia, PA, US | Unifers