Gregory Wikoff
Words with Ideas / Ideas with Words | Creative Director | Copywriter | Branding | Clients: PepsiCo, Microsoft, OrangeTheory, Hello Fresh, CapitalOne, K-12 EdTEch, Higher Ed
- Role
- Creative Writer Content Editor at LIGHTSTREAM
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Gregory Wikoff
I bring strategy, storytelling and campaign-worthy concepts to iconic brands and small…
Experience
Creative Writer Content Editor
Jun 2025 — Present · Philadelphia, PA, US
Write and edit multi-channel content (email, video, social, SEO, white papers, brand guides,executive letters, in-store branding) for banks, insurers, and life sciences clients.• Translate complex financial and scientific concepts into clear, compliance-friendly messaging thatbuilds trust and drives engagement.• Create articles, blogs, eBooks, infographics, and videos for Strategy Academy, a subscription-basedfinancial wellness platform used by financial institutions.• Leverage AI tools to accelerate content development, optimize messaging, and scale high-volumeeditorial output without sacrificing human qualities like wit and empathy.
Education
University of Illinois Urbana-Champaign
Bachelor's degree, Advertising
1994 — 1998
Miami Ad School Atlanta @ Portfolio Center
Copywriting
1998 — 2000
Skills
- Interaction Design
- Brand Development
- Digital Media
- Brand Architecture
- Direct Mail
- SEO Copywriting
- Art Direction
- Advertising
- Interactive Marketing
- Digital Strategy
- Social Media Marketing
- Copywriting
- Strategy
- Integrated Marketing
- Online Advertising
- Marketing
- Creative Strategy
- Outdoor Advertising
- Flash
- Typography
- Digital Marketing
- Relationship Marketing
- Concept Development
- Interactive Advertising
- Social Media
- Creative Direction
- User Experience
- Marketing Strategy
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