Gregory W. Barrett

About Gregory W. Barrett

Sales and Marketing professional with a focus on project management in fast-paced work environments. With 15+ years of experience focusing in the CPG industry, I\'ve lead multiple national & regional commercial strategies all while achieving positive results. My career journey has been a healthy mix of sales and marketing experience, with several successful ventures along the way. I’ve been at the startup level, breaking ground on new projects and also have directed strategic national programming. I do all this with a Transformative leadership style, on-going learning mentality and competitive edge that will not stop until the project is complete. I started from the bottom as a wholesaler sales rep rolling up my sleeves, building relationships and improving my skills to bring each territory I covered into positive trends vs. how I found them. From there I graduated to a corporate role as a High-End Coordinator with Anheuser-Busch, launching several high end, craft and specialty brands. I was then promoted to District Manager as the quarterback for all AB business in the mid-Atlantic. My career accelerated into a marketing role a Regional Brand Manager for the Northeast territory for AB. After demonstrating mastery for experiential brand activation, I was tapped on the shoulder to lead Commercial Strategy for the fastest-growing beer brand in the U.S, Michelob ULTRA. That brand finished as the #1 share gainer in volume and dollars in the beer category upon my departure from the company. Overall, I find the ability to combine the relationship building, leadership skills to create a positive and collaborative environment with every challenge I take on. My goal is to carry my past experiences forward, ensuring I can embrace my previous experiences while continuing to grow towards future success. I value a company with strong leadership, mentorship from top to bottom and a culture that is inclusive of various backgrounds to bring the best ideas forward. Personally I’ve been an athlete and avid reader my entire life. I enjoy volleyball, indie music & yoga. You can find me playing in the park with my dog Truffles or working on landscaping and gardening. I’m inspired by authors like Robin Sharma, James Clear and Chris Voss. g••••••••@gmail.com

Experience

1. Distributor Partner Manager

   Red Bull

   Aug 2021 — Present · Austin, TX, US

   Leading the annual Business Planning process with the Distributor Partners in to ensure agreement on RBNA BP priorities- Managing annual volume plan and allocating independent trade funds and Point of Sale resources- Overseeing Distributor Partner performance, inclusive of volume and in store execution.(i.e. independence excellence, winning vs. competition, volume achievement etc.)- Analyzing market & distributor performance data to produce insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market- Prioritizing & implementing, regional & national Key Account programs by securing additional resources (trade funds, POS) to support local market opportunities- Bringing RBNA\'s marketing mix to life by engaging the DP Salesforce and using all available assets (i.e. MotoGP, ACL, F1)

Education

• Elon University

  Bachelor’s Degree