Gregory van Dyke

About Gregory van Dyke

I build predictable revenue engines.I help founders and leadership teams turn inconsistent sales into a repeatable revenue operating system: clear ICP, sharp messaging, disciplined pipeline stages, strong outbound motion, and a forecasting cadence the business can trust.Across 27+ years leading revenue for SaaS, technology, and logistics companies, I’ve stepped into both growth and turnaround situations, building GTM from zero, rebuilding teams, and installing the systems required to scale.A few examples:• Built GTM from zero → 67 customers, 100+ sites, and $1M+ ARR in 12 months while supporting a $5M Series A raise• Rebuilt a 47-person sales organization, delivering 49% YoY growth and 187% to goal• Scaled revenue from $33M → $51M while helping drive a successful private equity outcome• Signed PepsiCo within 6 months and built a multi-million dollar pipeline• Founded a company that generated $3.2M in Year 1 and was later acquired (2x)Today I work with founders and leadership teams through Rocket Revenue, helping SaaS and AI companies design scalable go-to-market systems and build predictable revenue engines.My leadership philosophy is grounded in a simple framework:VGPACSVision + Goals + Plan + Action + Consistency = Success.Areas I advise companies onRevenue architectureScaling SaaS sales teamsEnterprise pipeline creationGTM strategySales playbook designForecasting & revenue operationsSeries A–B scalingIf you’re building a company and need to turn sales momentum into predictable growth, I’m always open to connecting.

Experience

1. Chief Revenue Officer

   Rocket Revenue

   Feb 2022 — Present · St. Petersburg, FL, US

   Retained and Fractional VP of Sales for seed through Series A, B, SaaS companies along with Turnaround & Transformation companies; build GTM from scratch and scale into repeatable revenue•Hands-on builder early: owned ICP, messaging, outbound, demos, proposals, negotiation, close, and onboarding until it made sense to hire•Installed sales operating system: stages/exit criteria, pipeline inspection cadence, deal reviews, close plans, and forecast hygiene•Built enablement assets (playbooks, messaging, objection handling, discovery frameworks) and hiring scorecards for SDR/AE rampFew Selected Engagements:Renaissant 20••••24 - GTM Builder / VP Sales•Built GTM from zero → 67 customers,$1M+ ARR in Year 1; expanded to 100+ sites•Launched outbound + qualification motion; improved pipeline quality and forecast reliability•Led narrative process for Investors to earn ($5 Million Series A)Stratify Technologies - GTM Advisor and Operator•Built GTM foundation: ICP, positioning, pricing inputs, outbound motion, and pipeline discipline•Signed early enterprise customers in first 6 months; created repeatable playbook to support hiring and scale•Supported positioning for funding/acquisition readiness

Education

• The University of Arizona Global Campus

  Bachelor of Arts - BA, Business, Management, Marketing, and Organizational Management

• Grand Valley State University

  Education, General

  1993 — 1997