Greg Quirk

WORK HISTORY

EDUCATION

SKILLS

ABOUT GREG QUIRK

Expert in B2B marketing who leads a team and operates independently to engage target audiences through multi-touch campaigns using traditional, online and social media, leveraging ROI metrics, with crisp and compelling communications that promote buying behavior to increase revenue while advocating the marketing technology vision and strategy• 20+ years of increasingly senior marketing experience in B2B technology industry including streaming and set-top box video content security marketing• Execute on multi-touch lead generation campaigns by identifying ideal customer profiles to build lists, contact using mailer programs, and qualify leads with customized collateral leveraging lead scoring to justify ROI• Scope market verticals to determine topics and key words of relevance• Generate content rich campaign landing pages supported by Google Adwords and ads in online and print industry publications• Manage website using Google Analytics to optimize material and improve SEO• Leverage a security and streaming video blog to promote and host webinars for 200+ customers and prospects around the world• Led a team to create sales tools iPad app to nurture leads• Novel business model generated net new revenue of $2.5M+ in year one• Unique YouTube content created for Nintendo Wii viewed times• Adept at managing a substantial budget and achieving success on a shoestring budgetSpecialties: Marketing Strategies & Campaigns, Competitive Intelligence, Business Analysis, Corporate Communications, Sales Collateral & Support, Public & Media Relations, New Product Launch, Market Research, Social Media Networking, Product Positioning & Branding, PresentationsThe postings on this site are my own, are not authorized by Kinaxis, and don’tnecessarily represent Kinaxis’ positions.